IVECO is one of those brands which we do not hear a lot of in Malaysia. The last time the Italian company was officially here was sometime until mid-2017 or there abouts when the company pulled out of the Malaysian market after entering it in an official capacity in early 2015. The reasons for leaving is quite simply the lack of demand due to IVECO and their Malaysian distributors failing to be competitive in terms of pricing. Quite obvious, as they had not started local assembly to capitalise on the lower taxes and excise duties. So the lesson for selling vehicles in Malaysia is - local assembly for competitive pricing. But we've not going to talk about that for now but we are going to show you what the company is up to over at the IAA 2018 Commercial Vehicles Exhibition.
