Hyundai provides 1,021 vehicles for the FIFA World Cup 2014 in Brazil

1,201 is a huge amount of vehicles! This is what we call good promotional marketing as Brazil (even with all the controversy surrounding how the country is preparing for the competition) is one of the most promising emerging markets these days. You spend money to make money. This is one good example of it being done.

PRESS RELEASE

Hyundai Motor Kicks Off 2014 FIFA World Cup Brazil™

By Providing Vehicles For Ground Transportation

− Hyundai Motor delivers 1,021 premium sedans, SUVs and vans to be used as

official tournament transportation, and decorates the 32 official national team

buses with the slogans of the ‘Be there with Hyundai’ competition