PRESS RELEASE
Hyundai Motor Kicks Off 2014 FIFA World Cup Brazil™
By Providing Vehicles For Ground Transportation
− Hyundai Motor delivers 1,021 premium sedans, SUVs and vans to be used as
official tournament transportation, and decorates the 32 official national team
buses with the slogans of the ‘Be there with Hyundai’ competition
With just nine days to go before the first kick off, Hyundai Motor Company, Official
Partner of the 2014 FIFA World Cup Brazil™, delivered over one thousand vehicles
for the ground transportation of the world’s biggest sporting event in Brazil, while
unveiling the branding decorations of the 32 buses that will transport the teams of the
qualified nations.
Hyundai Motor today held an official handover ceremony for the cars at Arena
de Sao Paulo, in Sao Paulo, Brazil, to deliver the branded team buses and the
1,021 sedans and vans including the Equus, Genesis, Azera, Santa Fe, Sonata,
Tucson (ix35), Veloster, H1, H100 and Brazil-exclusive HB20. The vehicles will
ensure the smooth operation of the global event, transporting FIFA officials, national
teams, members of the organizing committee, referees and media representatives
throughout the tournament.
“We are proud to partner with FIFA for this exciting football event, while we believe
that our football engagement has been playing a vital role in connecting global
customers to our brand,” William Lee, President of Hyundai Motor Brasil (HMB), said
in his welcome remarks to VIPs today. “In particular, we will do our best to make the
2014 FIFA World Cup Brazil™ one of the most spectacular FIFA World Cup games
in history, as we are deeply committed to Brazil, home to one of our most modern
manufacturing plants that produces our Brazil-exclusive and award-winning HB20.”
“A flawless transport operation is critical to the success of the FIFA World Cup”, said
FIFA’s Secretary General Jérôme Valcke. “We are delighted to have the support of
our Partner Hyundai Motor, who’s provision of the fleet of vehicles ensures that all
event participants and crucially, the teams, travel in style and comfort.”
The 32 team buses are vibrantly decorated with national team colors, flags and the
winning slogans of the ‘Be There With Hyundai’ competition, a unique global initiative
run by Hyundai Motor that encouraged participation from fans all around the world.
Furthermore, each bus will be escorted by a specially-decorated Grand Santa Fe,
Hyundai Motor’s leading SUV model, as part of the company’s exclusive sponsorship
privileges.
In addition to the delivery of cars, Hyundai Motor will operate a complete Service
Team at all World Cup Stadiums and FIFA facilities to ensure the best service
support and assistance to drivers and fleet of cars during the entire event. Prior to
the delivery, HMB’s Service Team trained over 1,000 drivers to become familiar with
each model, as well as learn about maintenance, safe driving techniques and routes.
Beyond the service support, drivers can also depend on Hyundai Motor’s nation-wide
dealer network for dedicated support.
Hyundai Motor and FIFA
Since Hyundai Motor signed the agreement in 1999 to sponsor FIFA competitions including
the 2002 FIFA World Cup Korea/Japan™, the company has successfully served as the
official partner of 2002, 2006, 2010 FIFA World Cups™ as well as many other FIFA
tournaments. In 2010, the company extended its strategic sponsorship agreement with FIFA
to cover the 2018 and 2022 FIFA World Cups™. Through its successful sponsorship of
international football, Hyundai Motor has significantly boosted brand awareness and brand
Hyundai Motor recently opened the brand’s dedicated microsite (http://
worldcup.hyundai.com), where football fans can participate in the company’s exciting
programs such as ‘Pin My Fan Park,’ and ‘Shoot & Save’ game. Hyundai Motor’s recently-
launched official TV commercial, featuring the company’s brand ambassadors, Iker Casillas,
Ricardo Kaka, and Oscar Emboaba, as well as its exclusive behind-the-scenes footage are
also available on the website.
About Hyundai Motor Company
Established in 1967, Hyundai Motor Company is committed to becoming a lifetime partner in
automobiles and beyond. The company, which leads the Hyundai Motor Group, an innovative
business structure capable of circulating resources from molten iron to finished cars, offers
top-quality best-sellers such as Elantra, Sonata and Genesis. Hyundai Motor has seven
manufacturing bases and seven design & technical centers outside of South Korea and in
2013, sold 4.73 million vehicles globally. With almost 100,000 employees worldwide, Hyundai
Motor continues to enhance its product line-up with localized models and strives to strengthen
its leadership in clean technology, starting with the world’s first mass-produced hydrogen-
powered vehicle, ix35 Fuel Cell.
About Hyundai-Sime Darby Motors Sdn Bhd
Hyundai-Sime Darby Motors Sdn Bhd (HSDM) is a subsidiary of Sime Darby Motors. HSDM
is now the sole distributor and exclusive importer of all Hyundai completely built-up and
locally assembled vehicles and related spare parts.
HSDM’s complete car line-up includes the i10, Elantra, Veloster, Sonata, i40, Tucson, i30,
Santa Fe, and Grand Starex Royale.
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