DENZA, a premium sub brand of BYD, officially entered the Malaysian automotive market earlier today with the launch of its flagship model, the DENZA D9. With the tagline, "Redefining Sophistication," Denza claims that it redefines luxury in modern mobility by combining elegant design, innovative technology, and sustainable performance. Expanding to a new premium segment for BYD, they aim to deliver an exceptional driving experience with Denza, demonstrating the company's commitment to continuous innovation and greener mobility to meet the needs of a diverse market in Malaysia. This is actually quite an important move, as this sits as a competitor to the basically monopoly that the Toyota Alphard and Vellfire MPVs here have when it comes to a premium MPV.
