For this year's hari raya aidilfitri celebrations, PROTON is inviting Malaysians to celebrate in style with the #RAYASTYLOWITHS70 contest. This is a campaign where creativity meets celebration and all you Malaysians out there are invited to celebrate Hari Raya with the most popular C-Segment Sedan in Malaysia, the Proton S70.
Be it a storyteller, a car enthusiast, or a Raya fashionista, this is the chance to shine, go viral, and win cash prizes totalling up to RM42,000. This Raya contest is all about celebrating transformation, aspiration, and the stylish essence of the PROTON S70. The PROTON S70 is more than just a car—it’s a statement. Its aerodynamic curves, futuristic lighting, and premium interiors make it the perfect muse for the contest’s Raya creativity. Think ketupat-inspired backdrops, glamorous Raya attire against its glossy finish, or cinematic night drives under twinkling pelita lights. Malaysians are encouraged to create a short video content with a maximum of 60-seconds that highlights the car’s sleek design while embracing the vibrancy of the Raya season.