Hino Motors Sales (Malaysia) Sdn. Bhd. (Hino Malaysia) proudly hosted their 11th HINO Total Support (TS) Contest last Saturday, the 6th of December 2025. This has been an annual competition that promotes excellence, teamwork, and customer-focused service among Hino’s nationwide dealer network and we are proud to say that we have attended quite a few of it over the years.
This year’s contest brings together finalists from 11 authorized dealers throughout Malaysia. This time around, the finalists were selected after completing the preliminary round earlier this year. These finalists competed in the finals showcasing their skills and teamwork and slightly differs from last year's event, where it was a whole day event without preliminary rounds being held. A little bit different this time around. But as always, the event aims to strengthen dealer competency and uphold Hino’s two core values, which are ‘Providing Best-fit Products’ and ‘Total Support’ to our customers.
Since its inception more than a decade ago, the Hino Total Support Contest has become a cornerstone of Hino Malaysia’s dealer development program. It provides a structured environment for dealer staff to demonstrate their knowledge, problem-solving abilities, and interpersonal skills through theory assessments, role-play simulations, and practical tests.
Total Support Contest Category
The Hino Total Support Contest 2025 is a dynamic competition that tests and celebrates the expertise of Hino dealers across five main categories: Sales, Service, Spare Parts, and Customer Success Operations (CSO).
Sales Consultant Category: Participants will explain the unique selling points of Hino vehicles, showcasing their ability to deliver compelling messages that inspire customer confidence.
Service Advisor Category: Participants will be addressing customer concerns about vehicle issues. Their evaluation is based on how clearly and confidently they explain technical problems to customers while demonstrating empathy and excellent communication skills.
Service Technician Category: Participants will work on diagnosing and resolving issues with Light Commercial Vehicles (LCVs). This practical simulation tests their troubleshooting skills and ability to perform accurate and efficient repairs, focusing on real-world maintenance challenges.
Parts Category: Practical activities include inventory management and using Hino’s system to ensure efficiency in customer service.
Customer Success Operation (CSO) Category: Participants will resolve customer complaints through role plays, demonstrating empathy and communication skills.
Exciting Rewards for Outstanding Performance
The Hino Total Support Contest 2025 offers an exciting range of rewards across both the Individual and Overall categories, with prizes that include cash incentives and an exclusive trip for selected winners. Altogether, the total prizes for this year’s contest are valued at nearly RM100,000, making the event not only a showcase of skills but also a celebration of dedication, teamwork, and continuous improvement within the Hino dealer network.
The contest reflects HMSM’s ongoing effort to build knowledgeable, customer-focused dealer personnel who can deliver professional, reliable, and high-quality service to every Hino customer. This event is one of the last surviving competition held by commercial vehicle brands here in Malaysia. A lot of other brands have to date stopped their driver, or technical competitions most likely due to rising costs and a change of direction. It is actually very good that HMSM still keeps on with this competition till today.
Through this annual initiative, HMSM continues to promote learning, teamwork, and collaboration, supporting the growth of its nationwide dealer network and reinforcing the company’s mission to provide Total Support in every aspect of sales and after-sales service.
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