Stellantis Malaysia officially opens Allure Auto Old Klang Road - Their First Multi-Brand Dealership in Malaysia

Stellantis Malaysia together with dealers Allure Auto Sdn Bhd, has officially opened Allure Auto Old Klang Road. This is the second showroom since Stellantis Malaysia took over as principal, and the first multi-brand showroom in the country. The dealership will house new Peugeot models with the recently launched Leapmotor brand and its all-new electric SUV, the Leapmotor C10. More than a brand at a showroom and with many more brands under the Stellantis line-up, we may see even more than two brands in the near future if things go well.

Strategically located on Old Klang Road, the new dealership boasts a spacious facility capable of displaying up to five vehicles. Designed with the latest modern aesthetics reflecting both PEUGEOT and Leapmotor's branding under one roof, the showroom aims to provide a comprehensive customer experience. This includes the required comfortable customer lounge, vehicle delivery bay, and an interactive configurator display to enhance customer service and engagement.

Jamie Francis Morais, Managing Director, Stellantis Malaysia said, “I am delighted to introduce our first multi-brand dealership in Malaysia, Allure Auto Old Klang Road. This facility is designed to showcase our captivating range of PEUGEOT vehicles and the innovative all-new Leapmotor C10 electric SUV. Allure Auto has been a great dealer partner and this second outlet, with more to come, showcases their commitment to providing exceptional brand experiences to our customers and expanding our network nationwide.”

Operations of Allure Auto Old Klang Road will begin as a 1S dealership and will soon welcome an additional service and spare parts facility (2S) in USJ 1, which will be shared with PEUGEOT Subang Jaya. This combined facility will be staffed by Stellantis- certified technicians and equipped to cater for PEUGEOT vehicles, and a ‘hub’ branded centre to conduct both major and high-voltage system repairs, body and paint, diagnostics and general maintenance to support the aftersales needs of the new Leapmotor C10 electric SUV.

Mr Lai Choong Yik, Director of Allure Auto said, “Old Klang Road has long been recognised as a pivotal location in Kuala Lumpur. With the establishment of Allure Auto Old Klang Road, we are strategically positioned to bring the brand closer to our valued customers and enthusiasts. Our dedicated and knowledgeable team members are committed to providing exceptional service, offering a seamless experience that showcase both PEUGEOT and Leapmotor under one roof. Moreover, we are committed to meeting the aftersales needs of our existing customers through our upcoming service facility in USJ 1. We thank Stellantis Malaysia for giving us this privilege to be part of this journey.”

To ensure seamless support for existing PEUGEOT customers, Allure Auto has stated that they will collaborate with the closest authorised PEUGEOT dealerships to address any technical issues and provide comprehensive aftersales solutions for the brand. It shows commitment that the brand is showing to improve sales and aftersales.

For more information, visit www.peugeot.com.my and www.leapmotor.com/my or follow our social media channels to stay updated.