JAECOO has taken aim at the entry level premium SUV market here. According to the brand, which is actually an offshoot of the Chery vehicle manufacturer, he C-segment SUV playing field in Malaysia is progressing with an emerging range of competitive entry level to premium variants.so, SUV brand, JAECOO, is looking to tap into Malaysia’s growing urban elite with a taste for off-road adventure. That is essentially their difference, against other SUV competitiors and it actually does show with the very premium looking, and feelling JAECOO J7 which you see in the photos herein.
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I attended a media gathering over at Desa Park City recently. JAECOO were hosting members from the media for an breaking of fast meal in conjunction with Ramadhan. The location was close to where the brand has been having their roadshow previewing the J7. You can head over there and to the dates stated at the end of this article for a look at the new SUV.
. JAECOO Malaysia Vice-President, Emily Lek (below) ,had explained to those that attended on the brand's plans, “JAECOO’s debut is timely as Malaysia experiences growing demand for SUVs. We believe JAECOO is well positioned as a strong challenger in the C-segment SUV market, in line with the positive sentiments from prospect customers.”
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The Nielsen Global Survey of Automotive Demand reported in the past that a rising middle class would drive automotive demand in Malaysia. A decade since the report was published, Malaysia continues to see a growing middle-class which is expanding its disposable income, a trend mirrored across the ASEAN region according to the 2023 ASEAN Investment Report. JAECCO has stated that they will be setting its sights on this growing middle-class that is primed by an accelerating digital economy and an entrepreneurial mindset.
The SUV brand is also banking on a global trend of rising consumer inclination towards comfort and autonomous safety features, higher ground clearance, commanding driver seating position, robustness, and off-road driving capabilities, which are projected to drive the SUV market in the coming years.
JAECOO will launch the J7, a premium off-road SUV, as its maiden launch vehicle scheduled for the first half of 2024. Currently on preview for the public, the J7 design embraces a spirit of adventure and resilience with refined style seen from its warship-inspired door handles, panoramic sunroof, fighter jet-inspired gear shifter and distinguished columnar "waterfall" grille. All of these marketing terms, I just like to say that it looks good. With a blend of its chunky looks and modern touches inside and out. The materials used inside the cabin feels good and you also get that right amount of tech that vehicle owners like to have these days.
Elevating safety with forward-thinking intelligent technologies, JAECOO embeds the J7 with up to 21 smart driving functions within the vehicle's advanced driver assistance systems (ADAS). This includes a windshield head-up-display (W-HUD) with built-in front dashcam, 64 ambient lights, 50W wireless charging with cooler and many other creature comforts ensuring that customers are not only provided with the highest level of safety but also luxury comfort.
The public are invited to preview the J7 at the JAECOO Premiere Experience from 10:00am to 10:00pm at the following locations:
Desa Park City, K.L: 7th to 17th March 2024
Pavilion Bukit Jalil, K.L: 19th to 23rd March 2024
One Utama, P.J: 10th to 14th April 2024
Mid Valley, K.L: 25th to 28th April 2024
Paradigm Mall, JB: 15th to 19th May 2024
For more details visit www.jaecoo.com.my and JAECOO Malaysia social platforms.
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