Maserati Adds New "Overseas" Region to Global Business Structure - of which, Malaysia should be part of

This is just a small bit of information that affects Malaysia in terms of the management of Maserati here. Maserati has announced the creation of the new "Overseas" Region, which is expected to give the Italian luxury manufacturer’s markets a new business configuration with Mr. Hamdy Elshantoury appointed as the new head of the region, starting from 1st January.

Now, Maserati’s new market organization now consists of five regions, namely: US & Canada (North America), Europe, China, Japan & Korea, and the newly created Overseas which basically includes South East Asia Pacific and India as well as Eastern Europe and Latin America. 

From our opinion, this basically lumps in S.E.A together with what essentially are smaller markets for the brand. But that said, there could be better foresight in terms of what works in these regions with someone dedicated to them. Lets just see what 2024 and beyond holds for Maserati in Malaysia.

Official Press Release

Modena, 16 January 2024 – Maserati kicks off 2024 by announcing the creation of the new Overseas

Region, expected to give the Italian luxury manufacturer’s markets a new business configuration.

Hamdy Elshantoury is appointed as the new head of the region, starting from 1 st January.

With this latest addition, Maserati’s new market organization now consists of five regions, namely: US &

Canada (North America), Europe, China, Japan & Korea, and the newly created Overseas.

With the new Overseas Region, Maserati is reshaping the borders of its worldwide organization. It is

redistributing some of markets that were previously part of the former regions and has merged them into a

completely new one, with a relevant marketing team ready to act as a gateway for partners and the dealer

network in everyday activities and initiatives.

Alongside with the new head of the Overseas Region, Hamdy Elshantoury – who is also maintaining ad

interim responsibility for MEA – Wong Yi Mui Wallace has been appointed responsible for SEAP & India

markets and Marco Spadaro has taken responsibility for the East Europe and Latin American markets.

The decision to add the new Overseas Region was made as a result of Maserati’s commitment to serving

every market, with the intention of implementing focus, growth, and expanding relationships with the

relevant players; the aim is to seize every opportunity and meet the differing requirements of the various

business structures.

The region head and the regional functions will be based in Italy, at Maserati’s headquarters in Modena, to

deeply connect the new Overseas Region leadership team with central management and make the support

to markets and decision-making process faster and more effective. Conversely, the market management

team will remain in the region with close contacts to their countries.

Davide Grasso, Maserati CEO: “We are pleased to begin the year with the announcement of a new global

region and the appointment of Hamdy Elshantoury as its head. Maserati operates in more than 70 markets

around the world and the creation of a fifth region confirms the intention to give our business an even more

precise and specific configuration at a global level, to better cover and respond to individual market

requirements, and to give each area the attention it requires to improve its development and efficiency.”