HINO and Mara Liner officially opens a new service outlet in Bandar Muadzam Shah

 

On the 16 February 2023 Hino Motors Sales (Malaysia) Sdn. Bhd. (Hino) officially opened its new Hino Approved Service Outlet (HASO) in Bandar Muadzam Shah, Pahang, under the company’s dealer development program. The partner dealer involved is Mara Liner Sdn Bhd (MLSB). A familiar name in Malaysia, MLSB is wholly owned by Majlis Amanah Rakyat (MARA) and it specialises in public transport, logistics services, and bus services to all states in Peninsular Malaysia.

 

This partnership between Hino and MLSB was made possible when the two parties agreed to take leverage of existing commercial vehicle facilities. This collaboration is hoped to further expand their business capabilities where Hino can expand its dealer service network and MLSB will able to start commercializing their in-house workspace and generate revenue through the opening development of its very own service center to the general public.

 

Present at the launch the HASO was Hino Managing Director, Atsushi Uchiyama, Hino Director, Ahmad Yasmin Yahya, MARA Chief Director, Yang Berbahagia Dato' Sri Azhar Bin Abd Manaf, as well as Chief Executive Officer of MLSB, Zachary Ismail. 

Hino sees the location of the new service centre strategic for its customers around suburban and rural areas of the Rompin, Pahang area. This partnership also helps support the government’s direction toward the development of rural areas in Malaysia. Hino and MLSB believe that the establishment of HASO in rural areas throughout the country will create good employment and career opportunities for the rural sector. This could be a start for more such ventures.

 

Hino is confident that MLSB, with its good track record, capabilities, and credibility, will effectively expand the reach of its objectives to benefit existing and potential customers. Both parties have mutual interests and individual strengths to synergistically develop, deploy, and provide comprehensive solutions and support to the customers.

HASO FACILITIES IN BANDAR MUADZAM SHAH

Located at Lot 27 Kawasan Perindustrian Muadzam Shah, the outlet spans 43, 560 sqft. The large space is ideal for customers as there is ample parking space for both vehicles that come in for servicing. 

 

The service centre is equipped with five service bays that includes two pit bays, and an extensive list of the latest HINO approved equipment and tools. This allows the outlet to service up to 12 vehicles at the same time. Some of the available equipment includes the latest HINO Diagnostic system, DX II.

 

While waiting for their truck or bus to be completed, drivers can relax at the customer lounge area within the facility, which offers complimentary refreshments and free WiFi.

 

The service outlet is headed by Maintenance Repair Overhaul (MRO) Manager, Mohd Adam bin Mohd Idris, and his team of 10 staff who are well-trained to provide a comprehensive range of HINO services, including 24-hour breakdown support.

 

With HASO, Hino believes their service network will be further strengthened and enhance standards across the current network. At HASO, customers can enjoy the same service programs that are offered in other Hino Service Centres such as Free Service Programme (FSP).

 

THE HASO ASPIRATION

In Early 2021, Hino developed a new service network program called HASO (Hino Approved Service Outlet). This program aims to give customers 100% after-sales support and cover all Hino operation areas.

  

Commenting on the newly launched HASO, Atsushi Uchiyama said, “In the commercial vehicle industry, we are not solely focused on product sales. After-sales service is also our main focus where we strive to serve our best services and ensure customer’s vehicles perform at their best and contribute to smooth logistics and business operation,”

 

“We aim ‘To be Malaysia’s most Customer-Centric and reliable Commercial Vehicle company and make our country a better place to live by providing Best-fit Products and Total Support’, and with this mission, we came up with the idea to develop HASO with the main objective to provide total support and give our best after-sales services to customers,” he added.

 

“Currently, we have three operating HASO as of today. There is one in Sungai Petani, one in Pulau Pinang, and one located in Semenyih. Started in early 2021, and we are now in the development to open more HASO in other states as well,” he continued.