UMW Toyota Motor, the sole importer, distributor and assembler of Toyota vehicles in Malaysia, has reported growth in sales for the first quarter (Q1) of 2021. The total number of new Toyota and Lexus vehicles sold in the first three months of the year were more than 17,000 units with a market share of approximately 12.1%, an increase of 62% year-on-year compared to the sales volume for the same period in 2020. This is much like the news that other car makers are reporting even during these pandemic wrought times. Most likely due to the fact that people would rather drive than share public transport.
And the fact that there is still an ongoing SST rebate so the prices of cars are slightly cheaper.
Commenting on the performance, President, Ravindran K., said: “During the first quarter of 2020, the market was already declining due to the pandemic. This year, it’s a different story; with the situation easing as well as the support by the government through the PENJANA program that exempts sales tax partially or fully until June 30 this year, new vehicle sales have been consistently high. In fact, for Toyota, our momentum started in December when we launched the Toyota GR Yaris and Vios GR-Sport which excited the market and set a positive note entering 2021.”
The bestselling Toyota models in Malaysia were the Toyota Vios and the Toyota Hilux. The Hilux continues to be the market leader, accounting for approximately 56% of the pick-up truck market for the first quarter of 2021. The Toyota Yaris has been consistently No. 1 in the Non-National hatchback segment with Q1 estimated market share of 73%. The Vios and Vios GRS has also achieved positive response with approximately 5600 numbers sold since their launch
The updated versions of the Toyota Innova and Toyota Fortuner were also introduced early in the year with fresh new styling and extra value-added features so basically Toyota are benefiting from their strategy of keeping their products fresh with yearly incremental updates in terms of equipment aside from the usual mid-life facelifts. The folks at Toyota are indeed trying hard to wrestle the crown of the best selling non-Malaysian brand back from their Japanese rivals from the looks of it.
As most of you who follow what the brand is doing here in Malaysia, they have been pushing the performance and sporty aspect of owning a Toyota. With the addition of the sporty, enhanced performance GR-Sport (Gazoo Racing) version, the appeal of this model is expected to increase.
Furthermore, the Vios Challenge One-Make Race Series that is now entering its fourth season has left a strong impression on the public with regards to the dynamic side of the model.
Sales of the limited run GR Yaris has also exceeded expectations. Most of the units allocated for the Malaysian market (out of 25,000 units for worldwide sales) were booked within a month of launch. The strong response mirrored that in other markets as enthusiasts could not resist owning the competition-ready hatchback which is a fine example of how Toyota is making ever-better cars.
The GR Yaris is one of three models in Toyota’s high-performance GR brand which are available in Malaysia. The other models are the GR Supra and Vios GR-Sport. These models are exclusively sold through dealerships with the GR Garage that is dedicated to the brand.
UMW Toyota are also looking forward to strong sales performance for the next quarter onwards. Early response to the all-new Toyota Corolla Cross launched in March indicates good response as the market seems to be moving to a more crossover and SUV popular market. UMW Toyota Motor states that they will continue its order-taking for both the 1.8G and 1.8V variants of the all-new Toyota Corolla Cross with the locally assembled units available for delivery towards the end of the year or the 4th quarter).
Hari Raya Promo
With the Hari Raya festive season coming up during the second quarter, UMWT will be running
the 'Countless Rewards' promotions for customers to drive Toyota for Raya and catch it before
the SST exemption period ends. Savings for customers also include exemption on sales tax that
is applicable to CBU models so customers should not miss this opportunity for big savings.
The EZ Beli financing scheme offers customers low instalments (depending on the model).
Additionally, savings are available with Toyota Service Savers. This provides Toyota customers
with peace-of-mind vehicle ownership with lowered maintenance cost of their Toyota vehicles.
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