Recently Perodua has reported that their1Q21 sales were up 29% as the Malaysian company sold an estimated 57,911 vehicles units with 4,345 of their new Ativa compact SUV delivered. This is also another small achievement as the 4,000 plus units were delivered in under 30 days (because the Ativa was launched in early March actually). One of the good things of having ample stock to be made available prior to the actual launch.
Last year for the same 1st quarter, Perodua sold 44,977 units. In light of the increased demand and the anticipated response to their newest models, production was scaled up by the end of 2020. Great use of the crystal ball by the planners in Perodua who must have forecasted increased demand due to people wanting to use more personal transport because of the pandemic, the SST rebate and the popularity of the Ativa.
“March saw a jump in our sales numbers to an estimated 24,433 units, underpinned by strong demand, particularly for the Ativa, which has collected 14,574 bookings since we began order-taking on 19 February,” said Perodua President and Chief Executive Officer Dato’ Zainal Abidin Ahmad.
Month-on-month, Perodua’s registrations jumped by 47.3% to 24,433 units in March 2021 compared to February 2021’s 16,583 units.
Dato Zainal added that of the 14,574 Ativa bookings garnered so far, 4,345 units have been delivered since the new model’s launch on 3 March, and that Ativa demand is currently skewed 67% towards the range-topping AV, which is within projections.
“This makes the Perodua Ativa the best-selling compact SUV in the country in the month of March. We are glad that the Perodua Ativa has gotten off to such a strong start, and that we well surpassed our 3,000-unit monthly delivery target in the first month.We thank Malaysians for their support and trust. On our end, we are committed towards timely deliveries of every order made,” Dato’ Zainal added.
On production, Dato’ Zainal mentioned that Perodua manufactured 60,383 vehicles in 1Q21 – a 23% boost over the 49,280 units produced in 1Q20. That crystal ball working clearly here by the looks of it. Even with the shortages in the parts needed for the ECU, TCU they seem to be carrying on well. Proper planning, aka the crystal ball in full use. From what I know, no extra 5th dimension where they pull stuff from nothing.
“For now, our biggest challenge is the semiconductor chip shortage, which is having varying impacts on carmakers on a global scale. We are working with our partners to find alternative supply while at the same time monitoring the situation on a daily basis to ensure continued operation of our production lines,” he said on the issues with the supply of parts that are used in the brain or ECU of Perodua cars.
Dato’ Zainal said that despite the semiconductor issue, Perodua will still be able to meet its initial 2021 sales target of 240,000 units.
Perodua’s 2021 sales target represents a 9% increase from the 220,163 units sold in 2020, and is expected to lead to a record purchase of RM6.5 billion worth of locally-sourced components this year.
Perodua also targets a production of 272,000 units (+23% from 2020’s 220,968 units) and 2.4 million service intakes (+20% from 2020’s 2 million service intakes) this year.
Like many other car brands here in Malaysia, the numbers are up due to unique circumstances happening today. Of course, so many variables are in play and you can see that it shows that the economy is like the letter 'K', where a few segments are making a lot so the graph is going up while another is going down. So even if you see on a ground level there are people getting hit, the general economy is showing growth. Which shows in the demand of vehicles in Malaysia.
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