MITSUBISHI MOTORS MALAYSIA (MMM), the official distributor of Mitsubishi Motors vehicles in Malaysia, have reported historical high sales performance of 4,156 vehicles sold during the first quarter of 2021. This is a 135% increase compared to the same period for 2020. During the same period, Mitsubishi Motors is also the top three non-national brand for three consecutive months. Quite an achievement for a brand which is actually one of the smallest in terms of product line-up here in Malaysia actually. Bravo!
MMM has credited the sales achievement to the strong reception of the new Mitsubishi XPANDER, which have received more than 9,300 bookings since its launch in November 2020. The company have since delivered 2,742 units to new owners.
The thing about the XPANDER it is one of the few affordable compact MPV/Crossovers that really look quite good outside and is actually spacious inside. You add the SST Penjana tax rebate to the picture and you can see why MMM had a field day in terms of sales numbers. I must say that this is quite deserving for the MMM team as well as their dealers which has actually worked hard to keep promoting the brand in tough times with tough competition from every segment out there today.
“Due to the overwhelming positive response for the new XPANDER, we are progressing to increaseour production volume to cater for higher production capacity to fulfil all booking demands,” said Tomoyuki Shinnishi, Chief Executive Officer of MMM
The company’s volume seller Mitsubishi Triton, was also exceptionally well received by Malaysiansand recorded an incremental sales performance of 32% with 7,568 units sold in FY20 as compared toFY19.
The company also announced 51% increase in sales with 11,554 vehicles sold for Financial Year 2020 (April 2020 - March 2021), as compared to the same period in Financial Year 2019 (April 2019- March 2020). MMM’s Financial Year 2020 ended on 31 March 2021.
“Despite the challenging market situation, MMM closed FY20 on a high with the main drivers forvolume growth- the Triton pick-up truck and the new XPANDER seven-seater crossover. Back by our committed dealers, we have expanded our sales outlets to Temerloh, Kuala Selangor and PetalingJaya last financial year, and more than 60% of our dealers have upgraded their outlets for a better customer experience. This FY21, we will continue to expand our dealer network in order to serve our customers better in terms of sales and after sales,” said Shinnishi.
“We thank our customers who have supported the Mitsubishi brand and the good sales only reveal brand and customer’s loyalty. In return for this strong support, we prioritize all our customers’ needs by introducing a seamless digitalization sale and after sales experience with the introduction of Test Drive 2U, MITSUBISHI CONNECT mobile application as well as the newly launched Mitsubishi Online Showroom. With this, we persevere to push forward and to remain optimistic in our new financial year, in terms of growing our sales while maintaining a dedicated after sales service.”added Shinnishi
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