Shell Malaysia has a new social initiative which encourages aspiring entrepreneurs who operate Small to Medium Entreprises (SMEs) in Malaysia to realise their dreams. The new initiative, called the Realisasi Impianmu Bersama Shell, or Realise Your Dream With Shell when translated, is an initiative designed to help these SMEs expand their reach with an opportunity to sell their products through Shell Select stores. This is part of Shell's continuous efforts in giving back to the society in which their businesses are located at while increasing its product offers in store.
Explaining the new initiative, Shairan Huzani Husain, Shell Malaysia Trading Sdn Bhd and Shell Timur Sdn Bhd Managing Director said, “Shell Malaysia has a long-lasting commitment in making life’s journeys better for our customers and the communities where we operate. The positive outcome of our past partnerships with local SMEs have inspired us to launch Realisasi Impianmu Bersama Shell. This initiative is one of our contributing roles to raise the economic prosperity of SMEs in Malaysia and bolster the entrepreneurial economy, especially during this unprecedented time. We have worked on many collaborations with SMEs in the past, and it is inspiring to see the quality of products our local SMEs bring to the table.”
Shell has always opened its doors to local SMEs and provided them with an avenue to promote their products at Shell Select stores. If you frequent any Shell Select station over the past few years, you would see many SME products especially food items. But now, it does seem that they are actually putting more effort into this initiative by promoting it even more as they would like more SMEs to participate throughout Malaysia.
Taking the example of one of the SMEs who have been placing their products at a Shell Select store is Puan Zainon Salleh, who runs a humble keropok (crackers) business in Pasir Puteh, Kelantan. She received a Private Label Contract with Shell earlier this year and her keropok is now available nationwide.
“When I first made my keropok, marketing it to local shops in my hometown was a challenge. Through Shell’s help, I can now see my products reaching more people in all parts of the country. I am truly grateful to Shell for not just giving me this opportunity but for also enabling me in providing a source of income for other women through my business,” said Zainon.
So now, Shell Malaysia, through the Realisasi Impianmu Bersama Shell initiative is ready to partner with more SMEs who supply snacks, confectionaries, non-alcoholic beverages, and ready-to-eat meals. SMEs are encouraged to take this opportunity to register their businesses and stand a chance to place their products under the Private Label Contract with Shell. This initiative is open for Malaysians aged 18 and above whose businesses must be registered and have a valid business registration number.
3 To Be Chosen for Private Label Contract & 27 More To Also Be Allowed to Promote Products
However do note that this initiative will only award three deserving SMEs with a Private Label Contract with Shell that consists of a permanent store offering in Shell Select stores nationwide. On top of that, 27 other SMEs will also have the opportunity to promote their products at a national, regional, or specific site listing as decided by Shell.
Aspiring SME owners can find more information and submit their entries online at www.shell.com.my/MalaysianDream from now until 11 September 2020. Entries will be evaluated according to the business' product quality, innovation, and distribution capabilities. In addition to this, Shell invites Malaysians to vote for the products that deserve to be on Select shelves nationwide on the ‘Realisasi Impianmu Bersama Shell’ website.
Head over to www.shell.com.my. for more information.
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