Chevron Malaysia Limited, which markets Caltex Lubricants in Malaysia - Havoline® and Delo® have launched its very first partnership with Twentieth Century Fox the the upcoming X-Men: Apocalypse movie. This is another one of those Marvel superhero movies. Highly anticipated by fans and moviegoers. This new campaign is called THE POWER OF X WITH CALTEX.
From now till 12 June 2016, rev up your everyday journeys and make a trip to any Caltex service station or Caltex Lubricants workshops to experience the Power of X with Havoline® and Delo®! Caltex will offer customers and fans of the film exciting contests and giveaways, featuring X-Men premiums and lucky draw opportunities with the purchase of selected Havoline® and Delo® products. The grand prize is one (1) Yamaha 150cc motorbike
Draw Dates Prizes
1st Draw – 25 April -
1st Prize x 1: X-Men: Apocalypse Magneto Helmet
20 Winners: A pair of X-Men: Apocalypse Movie Passes each
2nd Draw – 9 May
1st Prize x 1: X-Men: Apocalypse Magneto Helmet
20 Winners: X-Men: Apocalypse T-Shirt each
3rd Draw – 23 May
1st Prize x 1: X-Men: Apocalypse Magneto Helmet
20 Winners: X-Men: Apocalypse Wash Bag each
4th Draw – 6 June
1st Prize x 1: X-Men: Apocalypse Magneto Helmet
20 Winners: X-Men: Apocalypse Hoodie each
Grand Prize – 15 June Grand Prize: 150cc Yamaha Motorbike
For more information on the ‘Release the Power of X’ promotion, visit www.calteXmen.com.
PRESS RELEASE
RELEASE THE POWER OF X WITH CALTEX™
Experience the power you’ve always wanted, with Caltex Lubricants AND X-MEN: APOCALYPSE
KUALA LUMPUR, 8 April 2016 — Have you always desired more power for your car?
Chevron Malaysia Limited, which markets Caltex Lubricants, Havoline® and Delo®, launches
its very first partnership with Twentieth Century Fox on X-Men: Apocalypse – the latest and
most anticipated blockbuster movie.
From now till 12 June 2016, rev up your everyday journeys and make a trip to any Caltex
service station or Caltex Lubricants workshops to experience the Power of X with Havoline®
and Delo®! Caltex will offer customers and fans of the film exciting contests and giveaways,
featuring X-Men premiums and lucky draw opportunities with the purchase of selected
Havoline® and Delo® products.
“At Caltex, our customers are the cornerstone of our business. Every bottle of Caltex
Havoline and Delo engine oil is imbued with the strength to protect their engines and
deliver optimised performance. To help our customers ‘Enjoy the Journey’ even more,
we’ve tailored exclusive offers and activities to make every journey with Caltex an exciting
one,” said Asim Khan, Area Business Manager, Cluster, Asia Pacific.
X-Men: Apocalypse Premiums and Fortnightly Lucky Draw
Every promotion gift box comes with a free X-Men T-shirt and lucky draw chances to win
exclusive X-Men: Apocalypse premiums including X-Men Magneto helmets, X-Men wash
bags, X-Men hoodies and movie tickets. Customers will also stand a chance to walk away
with the grand prize of a brand new 150cc Yamaha motorbike. Promotion gift boxes are
available at selected Caltex stations and Caltex Lubricants workshops nationwide starting
from now until 12 June 2016 or while stocks last.
The following are the dates for the fortnightly lucky draws, along with the corresponding
Draw Dates & Prizes
1st Draw – 25 April -
1st Prize x 1: X-Men: Apocalypse Magneto Helmet
20 Winners: A pair of X-Men: Apocalypse Movie Passes each
2nd Draw – 9 May
1st Prize x 1: X-Men: Apocalypse Magneto Helmet
20 Winners: X-Men: Apocalypse T-Shirt each
3rd Draw – 23 May
1st Prize x 1: X-Men: Apocalypse Magneto Helmet
20 Winners: X-Men: Apocalypse Wash Bag each
4th Draw – 6 June
1st Prize x 1: X-Men: Apocalypse Magneto Helmet
20 Winners: X-Men: Apocalypse Hoodie each
Grand Prize – 15 June Grand Prize: 150cc Yamaha Motorbike
For more information on the ‘Release the Power of X’ promotion, visit www.calteXmen.com.
# # #
Note to Editor: Winner’s announcement will be available on campaign’s microsite:
www.calteXmen.com. Winners will be notified via phone/email within seven (7) days.
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