MAXX OIL NanoPLUS range of engine oils is launched

MAXX Oil, an brand of engine lubricant oil which is formulated and made in the USA is distributed by Shift Performance Asia (M). Today the company has just launched the brand new Maxx Oil engine oil range called the MaxxOil NanoPLUS. 

The brand MAXX OIL, (not to be confused with another brand which I remember having one 'x' less than this)  was officially available in Malaysia since 2014 and since then, MaxxOil usage in Malaysia has grown due to its quality with  affordable pricing. This also could be because it comes with proper high grade API ratings as well as compatibility with most of the European car manufacturers lubricant grades. Because of the quality ratings and competitive pricing, Shift Performance Asia  has targeted for the MaxxOil brand to try capture 3% to 5% of the automotive lubricant market within next 5 years or so.

According to the people at Shift Performance Asia, MaxxOil NanoPLUS is the latest technology for protecting and extending the life of auto engine and oil through mechanical means instead of chemicals, which can deteriorate over time. The oil contains billions of 4-to- 6 nanometer sized diamond dust that act like ball bearings. These fill the pores in the metal of the engine, helping to sustain an oil film on the inner surfaces of the engine and sealing out the debris and moisture that can cause corrosion and wear. The nano diamond 'ball bearings' transform the sliding friction that normally occurs between metal surfaces into rolling friction, thereby reducing heat, wear and engine drag as well as engine noise. Lower heat helps to extend the life of oil, and less engine drag increases fuel mileage. 

MaxxOil also announced their arrangement with Tengku Djan, the Prince of Drift who will be their brand ambassador. Those who are aware will note that Tengku Djan is a 2-time Formula Drift Asia champion and a 2-times Merdeka Millennium Endurance Race winner. With Tengku Djan's presence and assistance,  MaxxOil intends to extend its market into motorsports and local Malaysian market. He is expected to carry a series of promotional activities in Malaysia, Singapore, Thailand and Indonesia.

The recommended retail price of MaxxOil NanoPLUS for some of the product  in the range is as follows:

MaxxOil NanoPLUS 5w30 Fully Synthetic – RM228 per bottle of 4Liter

MaxxOil NanoPLUS 5w40 Fully Synthetic – RM228 per bottle of 4Liter

MaxxOil NanoPLUS 10w40 Semi Synthetic – RM128 per bottle of 4Liter

MaxxOil NanoPLUS 5w30 Semi Synthetic – RM128 per bottle of 4Liter

Media release :
MaxxOil NanoPLUS Launch

Maxx Oil is a motor oil lubricant originally from USA, California. It is certified passing one of the

toughest standard, American Petroleum Institute (API), which is the worldwide recognised

standard lubricant. It was officially available in Malaysia since 2014. In past 2 years, MaxxOil

usage among Malaysian was growing dramatically due to its high quality with reasonable and

affordable selling price which can really fulfill users’ satisfaction. The sole distributor, Shift

Performance Asia (M) Sdn Bhd forecasted that MaxxOil growth will be expected to cover 3% to

5% of the automotive lubricant market within next 5 years.

A slightly lengthy technical talk about the product

This year, 2016 is the third year for MaxxOil landed in Malaysia, there is a brand new series,

MaxxOil NanoPLUS proudly launched. MaxxOil NanoPLUS implemented Nanotechnology into

lubricant to provide higher satisfaction to our customers.

MaxxOil NanoPLUS is the latest technology for protecting and extending the life of auto engine

and oil through mechanical means instead of chemicals, which can deteriorate over time. It

contains billions of 4-to- 6 nanometer sized diamonds that act like ball bearings. They fill the

pores of metal, helping to sustain an oil film on the inner surfaces of the engine and sealing out

the debris and moisture that cause corrosion. The nano diamond ball bearings transform the

sliding friction that normally occurs between metal surfaces into rolling friction, thereby reducing

heat, wear and engine drag. Lower hear helps to extend the life of oil, and less engine drag

increases fuel mileage.

-Reduced friction, extended engine life

-Increased horsepower & acceleration

-Cooler running engine

-Reduced engine noise

MaxxOil held its NanoPLUS product launching at GlassHouse Seputeh on 27 th April 2016. The

launching attracted over 200 audiences including medias. The launching demonstrated

NanoPLUS 5W50 fully synthetic filling into Range Rover Sport SVR with 5.0 V8 engine

supercharged (550hp) and Ferrari F430 with 4.3 V8 engine NA (490hp with high rpm), as well

as Tengku Djan’s champion winning car Nissan Silvia 680hp. The smooth accelerating and

engine powerful sound was obviously observed. The purpose that demonstrating the old 2009

version Ferrari is to show to public that MaxxOil NanoPLUS tends to refurbish the condition of

old engine, and bring the engine back to life.

Not to forget to mention, during the product launching, MaxxOil also announced that they

incorporated with Tengku Djan, the Prince of Drift as brand ambassador who is 2-times Formula

Drift Asia champion and 2-times MME Race winner. With Tengku Djan’s joining, MaxxOil will

continue extending its market into motorsports and malay’s market. He is expected to carry a

series of promotional activities in Malaysia, Singapore, Thailand and Indonesia. After the brand

ambassador contract signing ceremony, there was MaxxOil with Tengku Djan latest television

commercial video TVC preview during the launching. In the TVC, Tengku Djan played the role

of mountain bike cyclist to challenge Lotus Evora up hill and bring the message that speed is

not the key to the road of victory, but to perform at the peak, stay focus on challenging yourself,

is the key to success.

Some of the recommended retail price of MaxxOil NanoPLUS is as below:

MaxxOil NanoPLUS 5w30 Fully Synthetic – RM228 per bottle of 4Liter

MaxxOil NanoPLUS 5w40 Fully Synthetic – RM228 per bottle of 4Liter

MaxxOil NanoPLUS 10w40 Semi Synthetic – RM128 per bottle of 4Liter

MaxxOil NanoPLUS 5w30 Semi Synthetic – RM128 per bottle of 4Liter