I love how Rolls Royce is marketing this new Ghost Series II. They are claiming it to be an "an oasis of calm in a frenetic business world". Of course, this may be quite true in every sense of the word.
Press Release
Rolls-Royce
Motor Cars UNVEILS GHOST SERIES II TO THE WORLD AT 2014 GENEVA MOTOR
SHOW
Tuesday
4 March 2014, Goodwood
Today
at the 2014 Geneva Salon, Rolls-Royce Motor Cars unveiled Ghost
Series II to the world. Ghost Series II delivers the latest
industry-leading technology from Rolls-Royce clad in a subtle
re-design. It exudes the timeless yet cool, modern luxury that the
car’s customers – the
Captains of Industry, entrepreneurs and successful business men and
women who are the wealth and job creators in our economies
– demand. The launch of Ghost Series II consolidates Ghost’s
position as the most popular car in the €200,000+ class, and as a
cornerstone of Rolls-Royce’s continuing success.
On
unveiling Ghost Series II to a packed hall in Geneva’s Palexpo,
Chief Executive Officer of Rolls-Royce Motor Cars, Torsten
Müller-Ötvös said, “The Rolls-Royce Ghost Series II is the
ultimate entrepreneur’s business tool. Following the worldwide
success of its predecessor, I am confident that this re-designed and
updated Rolls-Royce will continue to attract increasing numbers of
new customers to the marque, in particular business entrepreneurs
seeking an oasis of calm in a frenetic business world.”
Ghost Series II – design evolved
Protecting
the popularity of Ghost’s iconic design whilst delivering the
latest Rolls-Royce technology to its exacting customers, the subtle
re-design of Ghost Series II begins from the front.
Re-sculpted LED headlights encircled by daytime running lights lend Ghost Series II a more dynamic visual signature and blend perfectly with revised surface treatments to the front of the car. A tapered ‘wake channel’ on the bonnet, emanating from the Spirit of Ecstasy, evokes the sight of a jet’s vapour trail or wake of a fast luxury yacht and hints at the car’s dynamism. Subtle re-sculpting of Ghost’s bumpers creates a stronger stance and a sense of extra width and height, whilst the contemporary aesthetic is further enhanced with the addition of chrome inserts to the front air intakes, which now feed more air cooling to the front brakes. In addition, the famous waft line has been re-designed on Ghost Series II to lean further forwards emphasising the car’s effortless dynamism.
“As
a design statement, Rolls-Royce Ghost Series II continues to
transcend time,” comments Giles Taylor, Director of Design for
Rolls-Royce Motor Cars. “This is ensured by the deft treatment of
features such as the new headlights, the new wake channel on the
bonnet and surfacing that lend the car a more dynamic, purposeful
stance and hint at the cutting edge technology inside.
I
am very pleased with the overall sense of design harmony.”
Inside,
Ghost Series II delivers on its outward appearance. The
ultimate contemporary combination of luxury, technology and
connectivity available to the successful entrepreneur on the move
today, Ghost Series II’s onboard technology ensures it is an oasis
of calm in a busy, connected world where he or she can do business in
peace.
Its
suite of technologies ensures that both business and leisure time in
the car are a super-luxurious effortless experience. On-board Wi-Fi
makes Ghost Series II the most connected, luxurious place in which to
conduct business on the move, whilst Satellite Aided Transmission
(SAT), debuted in Wraith last year, enhances the car’s dynamism –
ensuring the car automatically adapts to its surroundings augmenting
the drive experience. Updates to navigation systems and the car/user
interface ensures accessing Ghost’s features remains an effortless
experience, whilst optional Bespoke Audio – the most exhaustively
engineered and finest audio system in automotive history – brings
new levels of aural satisfaction to passengers.
In
short, Ghost remains the ultimate choice for successful entrepreneurs
around the world and the calmest place from which to run their
successful enterprises on the move.
No comments:
Post a Comment