Ford has chosen to
participate in the Kuala Lumpur International Motor Show 2013
(KLIMS'13) in a big way. They've decided to come up with a showcase
showing its old and new cars. They've showcased a vintage Model A,
the Ford Mustang Shelby GT500 (no, this is just for show), Ford Focus Sport+ Graphite edition (above),
Fiesta ST, the Fusion Hybrid saloon and two potential large sellers
for them in Malaysia – the Ford EcoSport mini SUV and the Ford
Fiesta 1.0l EcoBoost hatchback. Both the Ford EcoSport and EcoBoost
will be launched next year with the Fiesta sometime early 2014 and
the EcoSport later in the year.
Ford Fiesta 1.0L
EcoBoost
The Fiesta 1.0L
EcoBoost engine combines direct fuel injection, turbocharging,
variable valve timing to offer up to 20 per cent improvement in fuel
economy and 15 per cent reduction in CO2 emissions. It makes 125 PS
of power and peak torque of 170 Nm, the quiet and smooth-running
engine delivers power and performance that rivals a traditional 1.6L
petrol engine, but uses 21 per cent less fuel with 4.3L/100km.
The Ford Fiesta 1.0l
EcoBoost is predicted to be sold at RM96,000 and further expands the
recently launched new Fiesta line-up in Malaysia by coming in above
the 1.5liter variants of the Fiesta. Yes, yes. Slightly baffling
isn't it? The smaller capacity engined car priced higher than the
Fiesta 1.5liter cars. Lose one cylinder and add one turbocharger and
the price goes up due tax on horses instead of engine capacity? But I
don't think we should blame Ford for this. It could be the mind
boggling and slightly ridiculously complicated Malaysian tax and
excise structure which makes our cars weirdly priced.
But if one really
wants a VW Polo GTI opponent, Ford intends to bring in the Ford
Fiesta ST (the red car above)sometime next year too, which they intend to price at
around RM150,000.
Ford EcoSport
The All-new EcoSport
is an urban SUV. It is basically one of those mini SUVs that city
folk love to buy. Those that like the slightly elevated ride height
and the view that such mini SUVs give will like the EcoSport. It
should be priced in the RM120,000-130,000 (I could be wrong) and
would be sold by the middle of 2014 here in Malaysia. This car is
Ford's global car for all markets including those in South East Asia.
Designed in South America but will be sold in all markets globally.
Press release (more photos below)
Ford
Unveils EcoSport and Fiesta 1.0L EcoBoost at KLIMS, Continues
Product-led Growth Strategy
- All-new EcoSport urban SUV features Ford’s global 1.5-liter Ti-VCT engine and SYNC™ voice-activated in-car connectivity system
- Award-winning 1.0L EcoBoost engine in the new Fiesta combines turbocharging, direct fuel injection and variable valve timing to offer best-in-class fuel economy while delivering the power of a bigger engine
- The three-cylinder 1.0L EcoBoost engine was named 2013 International Engine of the Year for the second consecutive year
- Ford is offering exclusive deals and promotions for new vehicle bookings at KLIMS
KUALA
LUMPUR, Malaysia,
14 November 2013
– Ford Motor Company today demonstrated
its commitment to capture even more of Malaysia’s
highly-competitive compact segment with the reveal
of the all-new EcoSport and new Fiesta with 1.0L EcoBoost
engine at
the 8th
Kuala Lumpur International Motor Show.
The
launch of these two new global Ford vehicles will help build on the
company’s product-led growth strategy in Malaysia, which has driven
Ford’s year-to-dates sales up more than 70 per cent and more than
doubled its market share from the same period a year ago.
“ASEAN
is such an important growth opportunity for Ford within our Asia
Pacific region, and Malaysia is a key part of our aggressive
expansion plans.
Malaysia’s impressive year-over-year sales growth has
significantly outpaced overall Ford’s overall ASEAN growth of 11
per cent,” said Randy Krieger, director, Marketing and Sales, Ford
ASEAN.
“Our
plan and successful product-led transformation is helping to deliver
even more segment-leading vehicles, like the all-new EcoSport and new
Fiesta with 1.0L EcoBoost, that reflect our commitment to serve our
growing number of customers in Malaysia,”
added Krieger.
Global
vehicle for ASEAN
With
B-segment practicality and the flexibility, spaciousness and agility
of an SUV, the all-new Ford EcoSport delivers a segment-leading
package of quality, safety, value and fuel economy that benefits from
a contemporary design, which is not only stylish, but aerodynamically
efficient.
Reflecting
its smart, urban character, the all-new EcoSport SUV
features the award-winning Ford SYNC voice-activated in-car
connectivity system, giving drivers the convenience and flexibility
of operating their digital media players and Bluetooth®-enabled
mobile phones via voice commands.
In
addition to Ford SYNC, the all-new Ford EcoSport also features
advanced technologies like Smart Keyless Entry, Ford Power Start and
rear parking sensors, safety features such as dual front airbags and
side curtain airbags, as well as Anti-Lock Brake System (ABS) and
Electronic Stability Program (ESP).
The
sporty all-new EcoSport
is equipped with Ford’s global 1.5-liter Ti-VCT engine that will
deliver the same segment-leading fuel efficiency as the popular Ford
Fiesta.
A
truly global One Ford vehicle, the all-new Ford EcoSport was
developed in South America, underlining Ford’s world-class
capability of leveraging global design and expertise to develop
compact-car models for growth markets.
New
Ford Fiesta with EcoBoost
Ford
began its product-led transformation in Malaysia with the launch of
the Ford Fiesta, which has been one
of the key drivers of the company’s success in the country.
“Our
aim with the new
Ford Fiesta was to take a popular car that was already a segment
leader in fuel efficiency, performance and personality, and make it
even better,” said David Westerman, regional manager, Emerging
Markets Group, Ford Motor Company. “Ford Fiesta continues to push
the boundaries, sealing its credentials as the B-segment that truly
stands out from the competition.”
The
new Ford Fiesta 1.0L EcoBoost further expands the recently launched
new Fiesta line-up in Malaysia. The
spirited 1.0L EcoBoost engine combines
direct fuel injection, turbocharging, variable valve timing to
offer up
to 20 per cent improvement in fuel economy and 15 per cent reduction
in CO2
emissions.
The
smallest engine in its class, the 1.0L EcoBoost engine is big on
power, torque
and refinement. Producing 125 PS of power and peak torque of 170 Nm,
the quiet and smooth-running engine delivers power and performance
that rivals a traditional 1.6L petrol engine, but uses 21 per cent
less fuel with 4.3L/100km.1
The
acclaimed three-cylinder EcoBoost
1.0L powertrain was named International Engine of the Year for both
2012 and 2013.
“Fuel
efficiency is one of the biggest purchase considerations for
consumers in Malaysia across the ASEAN region,” said Westerman.
“The 1.0L EcoBoost engine gives consumers yet another choice of
class-leading powertrains for the Fiesta, and another reason to
connect with this wildly popular nameplate.”
The
Ford Fiesta has been a sales champion for Ford in Malaysia, thanks to
its sporty design, class-leading fuel efficiency, excellent safety
and smart technologies.
The
stylish new Ford Fiesta features an exciting new bold design,
segment-leading fuel economy, class-leading safety features and smart
technologies such as SYNC to give drivers
the perfect blend of a connected world and an enjoyable driving
experience.
Ford@KLIMS2013
Visitors
to the
Ford stand at KLIMS will experience Ford’s rich heritage of
automotive innovation through its “Yesterday, Today and Tomorrow”
themed showcase. The displays highlight the company’s dedication to
delighting generations of customers with segment-leading vehicles
that are safe, smart, efficient and fun-to-drive, without sacrificing
performance or handling.
Keeping
to the theme, Ford will offer visitors a look into the past with a
1928 Ford classic Model A, the iconic Ford Mustang Shelby GT500, and
a view of the Ford Fusion Hybrid.
Ford
is
also displaying its full range of One Ford vehicles, including
special versions of the class-defining Ranger and the globally
best-selling all-new Ford Focus, as well as the all-new Ford Kuga.
Ford’s
impressive line-up of 11 vehicles will include:
- All-new EcoSport
- New Fiesta 1.0L EcoBoost
- Ford Model A Pick-up
- Ford Mustang Shelby GT500
- Ford Fiesta ST
- All-new Ford Kuga Titanium+
- Ford Focus (Race car)
- All-new Ford Focus Sport+ Graphite (modified)
- Ford Ranger X-Terrain Edition (modified)
- Ford Transit
- Ford Fusion Hybrid
Exclusive
Deals and Promotions
For
the duration of KLIMS 2013, Ford will
accept bookings for the all-new EcoSport and new Fiesta 1.0L
EcoBoost.
Customers
who place a booking for any new Ford vehicle at Ford’s KLIMS
showcase will receive a special gift, while stocks
last.
Finally,
Ford’s Big Deal promotion is back with the offer of only 1.38 per
cent interest rate per annum, for new customers of the all-new Focus Sport+ and all new
Focus Titanium+, in addition to free shopping vouchers. These free
shopping vouchers are also extended to new customers of the all-new
Kuga.
Fun,
Games and Interaction
Visitors
who wish to learn more about the Ford vehicles on display can attend
scheduled product sessions at KLIMS 2013.
Ford
will also be running contests and trivia quizzes to give away
attractive prizes, including exclusive Ford merchandise.
On
Sunday, 17 November,
popular YouTube personality and hitz.fm Morning Crew DJ Jinny Boy
will be making a special appearance at the Ford stand from 3-5 pm.
Ford will arrange for a limited number of specially designated
Ford-only parking spaces at PWTC, available at a discounted parking
rate of RM5 on a first-come, first-served basis.
Interested
car enthusiasts can visit the
Ford stand in the Merdeka Hall, PWTC from 15-24 November from
11:00am-10:00pm on weekdays and 10:00am-10:00pm on weekends. Ticket
prices are RM15 on weekdays and RM20 on weekends for adults. Family
packages are also available.
Ford Fusion Hybrid a.k.a Mondeo hybrid
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