Kia Malaysia to be a principal led brand in Malaysia come 1st January 2026

Kia Corporation (Kia) and Bermaz Auto Berhad (Bermaz), have announced on the 28th of November, they have mutually concluded their strategic partnership after  four years. Bermaz, through its subsidiary, Dinamikjaya Motors Sdn Bhd, was previously the sole distributor of new and pre-owned Kia vehicles and spare parts for the brand in Malaysia. Now, with the signing of the agreement by Kia and Dinamikjaya Motors Sdn Bhd, the return of operations to Kia marks a new beginning in this next chapter of growth for the Korean brand in Malaysia. 

Kia will be a direct principal-led brand in Malaysia effective 1 January 2026. This strategic move places Kia in the driver’s seat to fully lead the brand’s presence, marketing, sales, customer experience and training across Malaysia. The transition also lends a multiplier effect beyond Malaysian borders as it sets the tone for Kia’s future growth in the ASEAN region. In short, Kia, managed by Kia, here in Malaysia.

“Kia is excited to reinvigorate our brand presence in Malaysia. We believe our innovation- and customer-centric strategy will enhance how fans experience the brand as we continue to support the growth of Malaysia’s economy and automotive industry. We are here to stay and, aligned to our ‘Movement That Inspires’ brand vision, we are dedicated to building a future that inspires new experiences and sustainable mobility,” said Kia Asia Pacific President and CEO, Ki Seok Ahn.

Among the milestones the automotive industry and fans of the brand can anticipate from the new principal-led move include enhancements to the Kia dealer network, investments in aftersales service, and new model launches.

Kia Sales Malaysia Sdn Bhd will be led by Hyung Ho Kim as its President and CEO effective January 2026, and Emily Lek, as Managing Director -  right and left respectively in the main photo above. 

Transitioning from Bermaz to Kia Malaysia 

Throughout the transition period, Kia customers are assured of continued peace of mind in terms of after-sales care at all authorised Kia Service Centres across the network. Existing bookings for vehicles made before 30 November will continue to be fulfilled. Meanwhile, new bookings will temporarily be paused from 1st to 31st December 2025 to make way for the transition to principal-led operations. Customers can look forward to making bookings for new vehicles beginning January 2026.

“We thank Bermaz Group for their dedication to the Kia brand over the past four years and the seamless handover during this transition period. The return of Kia operations to a principal-led model is timely as the market remains hungry for new experiences and value from automotive brands. We are grateful to our loyal fans for staying with us through the years and look forward to curating an inspiring ownership experience that proves why a Kia is designed to meet the unique lifestyle needs of both existing and new fans alike,” said Kia Sales Malaysia Sdn Bhd President and CEO, Hyung Ho Kim.

To re-engage the market and fans, Kia will embark on a new brand campaign, as the leading Korean marque looks to inspire confidence by answering a simple question, ‘Why a Kia? (‘Kenapa Pilih Kia?’)

For sales and servicing inquiries or immediate 24-hour roadside assistance, contact Kia Malaysia's Customer Support at 1300 88 0133 or email customersupport@kia-my.com.

All new 2026 Proton Saga launched. Super specs at super affordable prices

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Proton has also stated that deliveries to early booking customers to begin immediately after its launch. 

iCAUR V23 SUV launched with prices from RM119,800 onwards

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Video: 2026 iCAUR (iCAR) V23 iWD (AWD) off road test drive

 

I am actually away on holiday folks. However, I have got this video test drive of the upcoming iCAUR V23 iWD or awd variant here for you to watch. 

All our Proton X50 videos to date - Pre and Facelifted ones

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Next is the first preview test drive of the Proton X50 Facelift at the Proton test track....

UMW Toyota Brings Mobility for All – and Movement TO YOU – to the Pickleball Court ..i.e, Toyota has a pickleball competition

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The first 200 customers will receive an exclusive ‘LeapX100’ package, which offers either a free wallbox charger or complimentary service, and topped up with a very attractive cash rebate, offering a total value of up to RM8,000.

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Video: All New 4th Generation Proton Saga tested and previewed - Also now available for booking - prices set between RM40K to 50K which is awesome for something with a proper infotainment system and ADAS safety functions

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Proton eMAS 5 launched - This could be the game changing vehicle that brings EV to the Malaysian masses

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GAC M8 PHEV launched in Malaysia with prices from RM328,000 onwards for the premium specced MPV

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