Yesterday, Hino Motors Sales (Malaysia) Sdn. Bhd. (HMSM) officially launched its new Hino 300 Series Euro 5 Light Commercial Vehicles (LCVs) over at the Hino Total Support Customer Centre (HTSCC) in Sendayan, Negeri Sembilan. We were invited to the event that saw the preview of two upgraded Hino 300 models. These were the 300 series 4-Wheeler and 6-Wheeler upgraded variants now fitted eith more efficient Euro 5 engines. These new models are in line with with the theme “Strong, Smart & Smooth for Your Business.”
The launch was officiated by the Managing Director of Hino Motors Sales, Mr. Hiroshi Takahashi; Corporate Director, Mr. Motonori Nakamura, Director, Mr. Ahmad Yasmin Yahya, and Chief Operating Officer, Mr. Chan Ing Chyi. Also present from Hino Motors Manufacturing were Managing Director Mr. Hiroshi Yamaguchi and Finance Director Mr. Kohei Sakura. Alsp present were Hino dealers and members of the media.
The launch event also featured a press conference and exclusive test drive session of the newly improved Hino 300. Guests had the opportunity to test drive the new trucks on HTSCC’s dedicated test track, experiencing firsthand the enhanced acceleration, braking, and maneuverability under real operating conditions. We had a chance in the light duty truck and it was east to drive, especially in its automatic transmission variant which will be popular with most drivers in high traffic locations - Stay tuned for our test drive video review at a later date.
The new HINO 300 Series Euro 5 models is designed to meet the ever evolving transport and logistics business. The new 300 combines enhanced engine performance, improved fuel efficiency, and advanced safety features - it now comes with driver airbag as standard, ABS and EBD brakes now. These upgrades reflect Hino’s commitment to supporting its customers through stricter emission regulations and a growing need for safer, more sustainable commercial vehicles.
“This model is not just a truck. It is our answer to changing customer needs. With better fuel efficiency, more comfort, and a safer driving experience, we want to help our customers grow their business with confidence,” said Mr. Takahashi
The new HINO 300 Series Euro 5 diesel has a 4,009cc engine which makes 150PS and 420Nm torque, and is designed to have consistent flat torque for long hauls without high RPM strain. It is built on a reinforced high-tensile steel chassis (540 N/mm²), it offers stronger load capacity, safety, and durability. An upgraded 80 Amp alternator also supports high-demand applications such as refrigerated bodies.
Hino has aldo improved the options with the latest HINO-CONNECT telematics. Fitted to a double-DIN 7inch sized touchscreen information / infotainment/navigation system with smartphone connectivity, it brings real-time fleet insights with tracking, driver behaviour analysis, fuel monitoring, SOS alerts, and service reminders. Other notable features include the redesigned front grille, refreshed interior with silver trims, power window controls.
Much like the earlier Hino 300, customers can choose between Automatic Transmission (AT) and Manual Transmission (MT). The AT comes with a sequential gear shift system that makes city driving easier and less tiring, while also allowing manual gear changes for greater control, similar to a manual experience. The MT, on the other hand, is optimized with gear ratios that enhance gradeability, making it well-suited for long-distance hauls.
The option for the Automatic means that intra city transport is easier as automatic shifting means kess fatugue for drivers. Since autos are ensure efficient gearshifts, fuel can be saved. It also means that logistics companies can entice deivera to keep working with them as their trucks are easier to drive. So much so that you can see ladies test driving the truck also.
As stated above, the new models feature airbags, Emergency Locking Retractor (ELR) seatbelts, disc brakes (4-wheeler), and advanced brake systems such as Anti-lock Braking System (ABS), Electronic Brake-force Distribution (EBD), and the Brake Override System (BOS) for maximum safety.
In order for the truck to achieve Euro 5, Hino has also integrated its Diesel Particulate Active Reduction (DPR) system, which efficiently reduces harmful emissions without requiring AdBlue. The auto regeneration and one-touch manual regenerations will ensure long-term engine health and environmental compliance under the Euro 5 standard. It is essentially a catalytic converter which features something like an incinerator which burns sll the soot and works with filters to ensure only clean exhaust gases of Euro 5 standards escape to the air. This and a newer more efficient engine meant extra homologation needed before it could be brought to the Malaysian market. Note that this actually meant that Hino had actually saved a step by going straight to Euro 5 when some competitors chose to go to the Euro 4 standard. so by leapfrogging straight to the higher standard, it meant a slight delay in getting the product out but effectively ensuring that the brand saves a while step in the process.
Value-Added Service Programs for the new Hino 300
Every purchase of the HINO 300 Series Euro 5 comes with an optional added support for greater peace of mind, including the Hino Membership program with up to 7 years or 300,000 km warranty, towing assistance, exclusive discounts, and free service items. Customers will also benefit from the Free Service Program, which covers five complimentary services for parts, lubricants, and labour, along with a free 3-year subscription to HINO-CONNECT for smarter fleet management.
Compliant with New Safety Regulations. A notable road safety improvement.
The launch of the new HINO 300 Series Euro 5 also reflects Hino’s commitment to safer roads and responsible transport operations. In response to the latest regulatory requirements from the Road Transport Department (JPJ), Hino has equipped its new models with Speed Limiter Device (SLD) capability, which aligns with the government’s efforts to reduce accidents and enhance fleet safety.
Both the 4-wheeler and 6-wheeler models are pre-fitted to support the government’s Speed Limiter Device (SLD) regulation, ensuring fleets remain compliant with safety requirements while promoting safer road operations.
Sales Program – Limited-Time Offers and Test Drive Opportunities
As part of the launch promotion, HMSM is launching limited-time pre-booking campaigns for its new 300 Series Euro 5 models. Customers who pre-book the 4-wheeler between 1st August and 30th September will receive a complimentary Kangaroo Bar and Reverse Camera, while pre-bookings for the 6-wheeler will run from 1st October to 30th November 2025
In addition, a nationwide Euro 5 Open Day Roadshow will be held at selected HINO authorized dealers, offering customers the chance to test drive the new models and consult directly with HINO authorized dealers.
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