BMW Malaysia has introduced a web-based AR experience for its recently unveiled All-New BMW X5 xDrive45e M SportSUV. This is where you can virtually view the new X5 from the comfort of your smart device. This is a first for the BMW portfolio in Malaysia and could be the future on how you shop for a new BMW, this virtual car walk around is the first step in the process. You can pinch and zoom and turn the virtual X5 round and round via this webpage.
The web-based AR experience by BMW Malaysia allows users to see, hear, and experience The Boss in its full glory – all without the use of a specific mobile application. Users only need to visit a dedicated link that is accessible on any smartphone devices to experience the new BMW X5 without actually being close to one.
“Digitalisation is at the strategic core of the BMW Group and now in the new normal, we have been consistently innovating to provide the best form of joy to our customers nationwide. The Boss, the All-New BMW X5, embodies a modern luxury that is both electrifying and progressive in nature. Therefore, we chose to bring The Boss to life in full AR for our customers to enjoy. This experience exemplifies its innovative character perfectly,” said Harald Hoelzl, Managing Director of BMW Group Malaysia.
The AR experience presents a virtually realistic 3D model of the All-New BMW X5 xDrive45e M that users can tap to place in any location seen via their camera. Users can also pinch the vehicle to resize and slide it in any direction for a comprehensive 360° view. Tapping on hotspots of the vehicle allow users to learn more about the All- New BMW X5 xDrive45e M Sport. Users can also swipe to view its different exterior colour offerings such as the Phytonic Blue, Black Sapphire, Mineral White and Artic Grey.
It is basically fully interactive in terms of how close you want to look at the interior, the lights or to zoom out and look at the X5 from a certain angle. I suppose if you are still unprepared to step out of your house, this could be the way to shop for a new car. If this is well received, BMW Malaysia may bring this out every time they launch a new model.
To experience the joy of The Boss in full AR, visit https://app.bmw.com.my/AR/X5.
For more information, head over to https://www.bmw.com.my or join the conversation
via #JoyElectrified.
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