The PSA Group brand DS now has a new DS Store in Petaling Jaya. Located at the Naza Automall the brand new DS Store is the first of its kind in Malaysia and Southeast Asia. Naza Euro Motors Sdn Bhd, the sole distributor for DS cars in Malaysia officially launched the new flagship showroom last Friday where the event was inaugurated in the presence of Yves Bonnefont, CEO of DS Automobiles and Dato’ Samson Anand George, Group CEO, Automotive Group, Naza Corporation Holdings.
The DS Store Petaling Jaya has the premium brand's Corporate Identity and French flair. The design concept is based on DS Automobiles’ signature design philosophy for its outlets in key global markets, taking inspiration from the DS Spirit of Avant-garde which was taken from the original DS, the Citroen DS. Now, rather than a model in the Citroen line-up, DS is a premium brand of its own which ensures its specialty and uniqueness. The marque can now push further into making luxury vehicles in the mould of French luxury goods which are famous world-wide.
The soon to be launched (in Malaysia) DS 7 CROSSBACK took centre stage at the launch together with two classic Citroen DS. The new Crossover SUV is the car which will showcase what the new DS is all about. This is aside from the showroom of course.
Constructed with no expense spared, it has a total floor space of 3,230 sq ft. It can display three cars at any one time and it also offers 3S facilities for the convenience of DS owners. The outlet will serve as a one-stop centralised hub for DS owners and prospective customers to experience the very best of what DS Automobiles has to offer.
The DS Store has a dedicated Customer Lounge which allows customers to configure, personalise and purchase their DS, guided by a DS Advisor. The car display area gives pride of place to a flagship model from the DS collection. There is also a large collection of DS lifestyle products inspired by DS Automobiles’ distinctive brand values of French luxury and technology.
Aside from that, there is a virtual reality experience at the VR Zone adapts the advanced technology of DS Virtual Vision, giving visitors a peek into the latest DS models where they can virtually view, explore and customise the cars in an almost realistic manner.
According to Dato’ Samson Anand George, Group CEO, Automotive Group, Naza Corporation Holdings, Naza Euro Motors together with DS Automobiles will continue accelerating DS brand development in Malaysia. There is a plan to invest RM5 million for marketing, operations and such in 2019 on top of the initial investment of RM2 million to set up the flagship store you see here.
Yves Bonnefont, CEO of DS Automobiles said that each DS Store embodies DS Automobiles universe and is inspired by parisian luxury boutiques with its very own atmosphere. It is designed to place the customer at the centre of the brand experience. This is essentially a push by the French manufacturer to make their cars into desirable products like the luxury goods that come out from French design houses or craftsmen.
DS Automobiles currently has 450 DS Stores worldwide and is now a premium brand in the PSA Group brand line-up. We hope to see more unique, avant garde cars and design from this new brand here in Malaysia.
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