Soft Launch of M4 Elite and Great Wall Motors (GWM)
Malaysia to be renamed as HAVAL Malaysia
SHAH ALAM, 26 February 2016 – Who would have known that a 1.5-litre compact
SUV with a tag price from RM 54,950 is now becoming the talk of the town among
HAVAL, the top selling SUV brand in China for 11 consecutive years is now in
Malaysia specifically targeting consumer pursuing their first vehicle. This is HAVAL
M4, powered by a 1.5 litre VVT MPI four-cylinder engine with 78kw/105 hp @6000
GO Auto is the exclusive distributor and manufacturer for Great Wall Motors and
HAVAL vehicles for ASEAN. In keeping with GWM's global transformation, GWM
Malaysia will be known as HAVAL Malaysia.
HAVAL has successfully earned its recognition into the competitive field of
assembling entry-level and Energy Efficient Vehicles (EEV), once dominated by the
Japanese and Korean automobile manufacturers. HAVAL is being assembled in a
state-of-the-art CKD plant in Gurun, Kedah.
HAVAL intends to further explore the Malaysian market with higher quality products
and innovative strategies in the coming years, and this new unified global brand
look-and-feel is hoped to create a more valuable brand recognition and equity.
The HAVAL M4 ELITE
The ever popular HAVAL M4 has been given a make-over exercise, which includes a
new styled projector headlights and a new front grille that features a hexagonal mesh
design for a sharper look. Both new components now offer a more modern look that
suits better with its urban target audience.
GO Auto has announced that from February 2016, all new HAVAL M4 ELITE models
sold through official authorised channels in the country will get to enjoy a seven-year
unlimited mileage manufacturer warranty.
During the three-day launch promotion, buyers will also enjoy insurance rebate or
service voucher up to 25,000 km.
GO Auto is targeting to sell 1,500 units of HAVAL M4 ELITE version this year (for
domestic market). Overall, HAVAL has an optimistic outlook for the year ahead, with
a string of new models coming soon. One of them will be HAVAL H2, a C-segment
SUV that will be launched in the second quarter of 2016.
According to Mr Ahmad Azam Dato’ Sulaiman, CEO of GO Auto, “We are very
confident that 2016 will be a much better year, a new turning point for HAVAL.”
HAVAL Malaysia is also proud to announce that HAVAL is the official car for the
Futsal Kindness Cup 2016 which involves children from orphanages across Malaysia
competing in a futsal tournament.
The mock-up key was presented to Noriduan Abd Rahman, the President of
Kindness Malaysia by Mr. Ahmad ‘Azam bin Dato’ Sulaiman, Director of GO Auto Sales Sdn Bhd.
during the event.
Two HAVAL M4 cars will be used by the organising committee of the tournament.
This effort is part of their corporate social responsibility (CSR) programme to
promote kindness to the society.
For more information about HAVAL Malaysia, do get in touch with Marketing
Manager Ms Shahidah at 019 267 3424. You can also visit our website at
http://www.haval.my/ and check out our Facebook page at
https://www.facebook.com/greatwallmy. Don't forget to give us a Like!
1. GO Auto is expecting to sell 6,000 units of vehicles in 2016 for domestic market (1000 units
of HAVAL H2, 5000 units of M4 with 30% will be the new M4 Elite version) and 4800 units for export
markets ( 1200 units of HAVAL H2 and 3600 units of M4 )
2. Currently GO Auto is operating with 21 dealers nationwide consist of 2 branch, 19 dealers in
Peninsular. By the year 2017, GO Auto expected to increase 42 dealers nationwide.