Mercedes Benz celebrates 130! Years of Innovation at the newly renovated Cycle & Carriage Bintang Georgetown Autohaus

Mercedes Benz Malaysia celebrated 130 years of Innovation over in Georgetown earlier today. The celebration pays tribute to the brand's heritage and history, especially the invention of the automobile (by Mercedes Benz) in 1886. It was held over at the newly renovated Cycle & Carriage Bintang Georgetown Autohaus over in Penang. 

The 33,489 sq ft Georgetown Autohaus includes key aspects of the Mercedes Benz latest corporate identity and features seven display vehicles, an upgraded customer lounge area and 14 mechanical work bays for service. 

Cycle & Carriage Bintang's  relationship with the Mercedes Benz brand dates back to 1951 and have, since then been  the largest dealer group of the brand in the country. Note that heritage also plays a large part here also. The oldest car company with one of the oldest dealerships here in Malaysia working hand in hand. 

Mercedes-Benz Malaysia celebrates 130! Years of Innovation together with the launch of the newly upgraded Mercedes-Benz Cycle & Carriage Bintang Autohaus in Georgetown. (from left) Mercedes-Benz Malaysia Vice President, Sales and Marketing, Passenger Cars, Mr Mark Raine; President & CEO, Dr Claus Weidner; Cycle & Carriage Bintang Berhad Chief Executive Officer, Dato’ Wong Kin Foo; and Director of Operations, Ramasamy Devaraju.

PRESS RELEASE
Mercedes-Benz Celebrates 130! Years of Innovation 

 (from left) Cycle & Carriage Bintang Berhad Director of Operations, Ramasamy Devaraju; Cycle & Carriage Bintang Berhad Chief Executive Officer, Dato’ Wong Kin Foo; Group Motoring Operations Jardine Cycle & Carriage, Regional Managing Director, Mr Haslam Preeston; Mercedes-Benz Malaysia President & CEO, Dr Claus Weidner; Vice President, Sales and Marketing, Passenger Cars, Mr Mark Raine and Vice President, After-Sales, Mr Heinrich Schromm.

Georgetown, 23 February 2016 – Mercedes-Benz Malaysia marked the

brand’s 130! Years of Innovation at the newly renovated Cycle & Carriage

Bintang Georgetown Autohaus in the heritage city of Penang today.

In line with the brand’s distinctive history, and long-standing partnership

with its dealer, Cycle & Carriage Bintang Berhad, the 130! Year of

Innovation celebrations pay tribute to Mercedes-Benz’s invention of the

automobile in 1886 and its continued pursuit of excellence.

Speaking during the celebration, Mercedes-Benz Malaysia President and

CEO, Dr Claus Weidner said, “130 years ago, Gottlieb Daimler and Karl

Benz carved their name in history books with the invention of the

automobile. The Mercedes-Benz brand was born and has been moving

onwards and upwards since. Decade in, decade out, we have been able to

reinvent the automobile. As the Daimler motto says, “If you don’t move

forwards, you go backwards”, and as such we have been a constantly

evolving brand. Mercedes-Benz has been at the forefront of innovation,

technology and quality customer experiences since 1886. Living out our ‘the

Best or nothing’ motto, we continue to excel and set standards in the

automotive industry.”

Today, the brand is recognised and widely known by its Three Pointed Star.

The Mercedes-Benz brand is represented in over 120 countries worldwide.

As the brand celebrates its 130th year in the automotive industry, Mercedes-

Benz is as motivated as ever by its ambition to lead in autonomous driving,

exemplary safety standards and environmentally-friendly powertrains.

In Malaysia, the brand’s heritage is well-recognised with the first Mercedes-

Benz vehicle sold in 1951. And in 2003, Mercedes-Benz Malaysia was

established to carry on the brand’s legacy. Backed by 130! Years of

Innovation in product quality and experience in customer service,

Mercedes-Benz Malaysia has propelled the brand forward in the local

automotive market.

Mercedes-Benz Malaysia’s long-standing partnerships with key dealers such

as Cycle & Carriage Bintang Berhad have extended the brand legacy. Its in-

country dealer network has been instrumental in the growth of the brand.

The Mercedes-Benz Malaysia network is the largest and most extensive,

with 28 authorised dealerships covering both peninsular and east Malaysia.

Cycle & Carriage Bintang Berhad, Chief Executive Officer, Dato’ Wong

Kin Foo, said, “I would like to congratulate Mercedes-Benz on their 130th

year anniversary. It is with great pleasure that we are able to witness this

milestone that celebrates the best in automotive innovation. Our relationship

and association with the Mercedes-Benz brand dates back to 1951 and we

have, since then, carved an illustrious journey to be the largest dealer group

in the country. We believe that as new products and growth strategies are

implemented, our commitment to extending the Mercedes-Benz brand

presence will continue accordingly.”

“Part of Cycle & Carriage Bintang Berhad’s dedication to growing the

Mercedes-Benz brand is its commitment to the northern region of Malaysia.

Since 2011, a total of RM20 million has been invested, with the latest RM4

million for the upgrade of the Mercedes-Benz Cycle & Carriage Bintang

(Northern) Georgetown Autohaus. Our investments into the brand and retail

network will continue over the next 2 years in the remaining 6 Autohauses

thruoughout the country and it is expected to cost us RM30 million. This is

the best way to add value for our customers’ trust in us.”

The 33,489 sq ft Georgetown Autohaus includes key aspects of the

Mercedes-Benz Presentation System II (MPS II) and features seven display

vehicles, an upgraded customer lounge area and 14 mechanical work bays

for service. Displaying Mercedes-Benz’s new Corporate Identity, the

Autohaus has been created and thoughtfully designed with customers in

mind.

In closing and continuing the passion for innovation, Dr Claus Weidner

said, “As we take in the sights and sounds of the UNESCO world heritage

city, Penang, we also want to celebrate how far we have come in our

network and after-sales service. Cycle & Carriage Bintang (Northern),

Georgetown Autohaus is certainly a prime example of how we have put

dedication to our valued customers as a priority. The brand’s success thus

far is the result of hard work and determination to building the business, and

as we look towards the next 130 years and beyond, we are committed as

ever to the Mercedes-Benz brand and our dealership network.”

For more information, please visit www.ccb.mercedes-benz.com.my