Mercedes-Benz Celebrates 130! Years of Innovation
Georgetown, 23 February 2016 – Mercedes-Benz Malaysia marked the
brand’s 130! Years of Innovation at the newly renovated Cycle & Carriage
Bintang Georgetown Autohaus in the heritage city of Penang today.
In line with the brand’s distinctive history, and long-standing partnership
with its dealer, Cycle & Carriage Bintang Berhad, the 130! Year of
Innovation celebrations pay tribute to Mercedes-Benz’s invention of the
automobile in 1886 and its continued pursuit of excellence.
Speaking during the celebration, Mercedes-Benz Malaysia President and
CEO, Dr Claus Weidner said, “130 years ago, Gottlieb Daimler and Karl
Benz carved their name in history books with the invention of the
automobile. The Mercedes-Benz brand was born and has been moving
onwards and upwards since. Decade in, decade out, we have been able to
reinvent the automobile. As the Daimler motto says, “If you don’t move
forwards, you go backwards”, and as such we have been a constantly
evolving brand. Mercedes-Benz has been at the forefront of innovation,
technology and quality customer experiences since 1886. Living out our ‘the
Best or nothing’ motto, we continue to excel and set standards in the
Today, the brand is recognised and widely known by its Three Pointed Star.
The Mercedes-Benz brand is represented in over 120 countries worldwide.
As the brand celebrates its 130th year in the automotive industry, Mercedes-
Benz is as motivated as ever by its ambition to lead in autonomous driving,
exemplary safety standards and environmentally-friendly powertrains.
In Malaysia, the brand’s heritage is well-recognised with the first Mercedes-
Benz vehicle sold in 1951. And in 2003, Mercedes-Benz Malaysia was
established to carry on the brand’s legacy. Backed by 130! Years of
Innovation in product quality and experience in customer service,
Mercedes-Benz Malaysia has propelled the brand forward in the local
Mercedes-Benz Malaysia’s long-standing partnerships with key dealers such
as Cycle & Carriage Bintang Berhad have extended the brand legacy. Its in-
country dealer network has been instrumental in the growth of the brand.
The Mercedes-Benz Malaysia network is the largest and most extensive,
with 28 authorised dealerships covering both peninsular and east Malaysia.
Cycle & Carriage Bintang Berhad, Chief Executive Officer, Dato’ Wong
Kin Foo, said, “I would like to congratulate Mercedes-Benz on their 130th
year anniversary. It is with great pleasure that we are able to witness this
milestone that celebrates the best in automotive innovation. Our relationship
and association with the Mercedes-Benz brand dates back to 1951 and we
have, since then, carved an illustrious journey to be the largest dealer group
in the country. We believe that as new products and growth strategies are
implemented, our commitment to extending the Mercedes-Benz brand
presence will continue accordingly.”
“Part of Cycle & Carriage Bintang Berhad’s dedication to growing the
Mercedes-Benz brand is its commitment to the northern region of Malaysia.
Since 2011, a total of RM20 million has been invested, with the latest RM4
million for the upgrade of the Mercedes-Benz Cycle & Carriage Bintang
(Northern) Georgetown Autohaus. Our investments into the brand and retail
network will continue over the next 2 years in the remaining 6 Autohauses
thruoughout the country and it is expected to cost us RM30 million. This is
the best way to add value for our customers’ trust in us.”
The 33,489 sq ft Georgetown Autohaus includes key aspects of the
Mercedes-Benz Presentation System II (MPS II) and features seven display
vehicles, an upgraded customer lounge area and 14 mechanical work bays
for service. Displaying Mercedes-Benz’s new Corporate Identity, the
Autohaus has been created and thoughtfully designed with customers in
In closing and continuing the passion for innovation, Dr Claus Weidner
said, “As we take in the sights and sounds of the UNESCO world heritage
city, Penang, we also want to celebrate how far we have come in our
network and after-sales service. Cycle & Carriage Bintang (Northern),
Georgetown Autohaus is certainly a prime example of how we have put
dedication to our valued customers as a priority. The brand’s success thus
far is the result of hard work and determination to building the business, and
as we look towards the next 130 years and beyond, we are committed as
ever to the Mercedes-Benz brand and our dealership network.”
For more information, please visit www.ccb.mercedes-benz.com.my