It has been a very, very, very good 2015 for Mercedes Benz Malaysia. The brand with the three pointed star delivered a total of 10,845 units to its customers. This is 56% up from 2014 (6,932 units) making 2015 an extremely memorable year for Mercedes Benz here in Malaysia.
Mercedes-Benz Malaysia delivers 10,845 units to customers in 2015. (from left) Mercedes-Benz Malaysia President and CEO, Dr Claus Weidner, and Vice President, Sales and Marketing Passenger Cars, Mark Raine, with the S400 Hybrid.
The bump in sales is attributed to a vehicle line up that could actually sell itself. The small premium compacts - A, CLA and GLA class of vehicles appeal to younger customers and the more traditional cars, which still make the majority of the customers are immensely popular due to new models like the W205 C-class (especially in C250 AMG form), the E300 BlueTec Hybrid and the S400 Hybrid (both of which come in at very attractive prices due to their CKD and EEV category). Their heritage, image and build quality (which to me have gone back close to the good old days) also help.
Oh, it is also a good thing that most of the cars sold were locally assembled with over 7,900 units of the C, E and S class vehicles assembled at the Mercedes Benz assembly plant in Pekan, Pahang.
Mercedes-Benz Malaysia has mentioned that it enters 2016 with a renewed commitment to focus on key customer touch points through our dealer network. After a very strong 2015, and a slump in the Malaysian economy, it would make sense that the management has now decided to focus on building the brand even further so that the company would be ready when things shine brightly again.
PRESS RELEASE
Mercedes-Benz Malaysia posts Best Ever Sales in History
All smiles. (from left) Mercedes-Benz Malaysia Vice President, Sales and Marketing Passenger Cars, Mark Raine, and President and CEO, Dr Claus Weidner, announced 2015 as the most successful year in the history of Mercedes-Benz Malaysia.
• Mercedes-Benz Malaysia delivers 10,845 units, up by 56% to
customers in 2015.
• Record achievement for locally produced limousines, the C, E and
S-Class registering a growth of 75%.
• Mercedes-Benz Malaysia achieves best ever sales month in June,
quarter in Q2 and 2015 as the record-breaking year.
Kuala Lumpur, 8 January 2016 – In a record-breaking year for the three-
pointed star, Mercedes-Benz Malaysia delivered a total of 10,845 vehicles
to customers in 2015, recording a 56 per cent increase.
In 2015 Mercedes-Benz Malaysia sold a range of passenger vehicles, from
the A-Class to the brand’s leading S-Class. Sales for the brand’s leading
models increased to 10,845 from the 6,932 units sold the previous year.
Leading the sales chart were the locally produced limousines namely the C-,
E- and S-Class. As Mercedes-Benz Malaysia’s first locally produced diesel
hybrid, the E-Class took the top spot with 3,383 units sold, compared to
2,212 in 2014. The C-Class followed closely with positive sales figures of
2,697 units, a 56 per cent increase from 2014. Rounding up sales figures
with continued growth was the Mercedes-Benz flagship S400L Hybrid,
recording sales of 1,909 units in 2015, up 201 per cent compared to the
previous year. Overall, a total of 7,989 units locally produced limousines
were sold.
Mercedes-Benz Malaysia’s compact vehicles maintained a steady sales
growth with a combined double-digit increase of 21 per cent. The CLA,
posted the highest sales with 959 units registering a 74 per cent compared to
the previous year. The A-Class and GLA maintained a strong momentum
registering 832 units and 816 units respectively. Overall, Mercedes-Benz
Compact vehicles sold a total of 2,811 units.
“2015 produced many milestones for the Mercedes-Benz brand in Malaysia,
both on the product and customer service fronts. Some of these included the
launch of the Mercedes-Benz Dream Cars collection and the launch of the
Hap Seng Star Kota Kinabalu showroom. As we mark our 13th year in
Malaysia and the brand’s 130th year as the inventor of the automobile, we
are more aligned than ever in pairing a ‘Best or nothing’ model line-up
complete with the best ownership experience in the business,” said
Mercedes-Benz Malaysia President and CEO, Dr Claus Weidner.
At the ‘heart’ of Mercedes-Benz Malaysia’s success has been the Pekan
production plant and its strong service and dealer network. The Pekan
production plant in Pahang recently celebrated a new milestone of
producing over 7,710 Mercedes-Benz cars in a single year. It was also
crowned the first and only CKD country to successfully implement a two-
shift production which began in April 2015. This was implemented to cater
to the significantly increasing production volume of the S- and C-Class
vehicles.
On the after-sales front, Mercedes-Benz Malaysia continued to focus on
raising the bar of customer satisfaction and service. In doing so, Mercedes-
Benz Malaysia hosted the South East Asia Service Excellence award in
February 2015, recognising dealers for their commitment to customer
service. In addition, Mercedes-Benz Malaysia’s authorised dealerships,
Cycle and Carriage Bintang Batu Caves and Hap Seng Star Kinrara, were
both recertified as Centres of Competence.
On a macro level, Mercedes-Benz Malaysia has also worked to further
develop the skilled workforce of the country, training selected students from
Malaysia’s Ministry of Youth and Sport for the automotive industry. Under
this collaboration, signed in August 2015, the first batch of trainees are
expected to graduate this year and will be channeled through various after
sales service centres nationwide.
Mercedes-Benz Malaysia has also continued to engage the community
through its MobileKids programme focusing on road safety at JayaOne and
a car-seat sponsorship initiative where a total of 110 child car safety seats
were rented out for free during the festive season. In 2015, Mercedes-Benz
Malaysia also participated in various events as the official transport
provider, such as the International Sports Medicine and Sports Science
Conference in August 2015 and Langkawi International Maritime and
Aerospace Exhibition 2015 (LIMA’15) in January.
Following the introduction of an array of new models into the local market,
the launch of the Mercedes-Benz dream car collection, its EEV strategy and
extension on duty exemptions, Mercedes-Benz Malaysia wrapped up 2015
on a high note, with record sales.
“Mercedes-Benz Malaysia enters 2016 with a renewed commitment to focus
on key customer touch points through our dealer network. With 28 official
appointed dealers, we have the largest network for a premium automotive
manufacturer and we do not intend to stop here. We are continuously
upgrading our existing dealerships and with our two latest additions in East
Malaysia, we are focused on expanding our presence in this country to
provide customers with unparalleled customer services in years to come,”
said Dr Weidner.
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