Yesterday, Hyundai Motor Malaysia (HMY), the newly formed Malaysian company under Hyundai Motor Company (HMC), marked its official launch at MITEC in Kuala Lumpur. The new company also introduced three key models: the Hyundai STARIA, the New Hyundai TUCSON, and the All-new Hyundai SANTA FE. The all new Santa Fe features the latest Hyundai styling cues, and features the new boxy lines rather than the curvaceous styling of the previous generation one and is my highlight of the launch.
This launch signals the beginning of a new chapter for Hyundai in Malaysia, as previously, the brand was sold through a dealer network, via Hyundai Sime Darby Motors. Now, as dealer principal status, we may see the brand come into Malaysia with more of an impact and one that should be more in line with what the third largest vehicle manufacturer in the world is. They are starting with a product lineup shaped by local demand for family-ready MPVs, versatile SUVs, and feature-rich vehicles designed for modern Malaysian lifestyles. Still in the mid-range, but with more features and as you will read, decent prices and warranty packages.
