Sime Darby Motors lets go of Alfa Romeo in Malaysia

Tough. I remember reading sometime in 2006 that Sime Darby were serious in making Alfa Romeo work in Malaysia. They gave out pretty good warranties for the cars but it seems they have given up - voluntarily relinquishing their distributorship of Alfa Romeo in Malaysia.

Sometimes large conglomerates get over-confident, claiming that they can do wonders. Well, Alfa Romeo is an enigma all by itself and this year Alfa Romeo Malaysia managed a dozen or so cars. Last year they managed slightly below forty cars. This is quite a sad end to Sime Darby's venture with Alfa Romeo. But somehow this end is predictable.

 I mean how the heck can you try sell a premium Italian brand from one miserable showroom and service center in of all places, Jalan Ipoh, Kuala Lumpur? Everyone who sells premium cars is in Petaling Jaya, one should have stayed in Petaling Jaya instead of Jalan Ipoh. You only buy floor tiles and sanitary ware in Jalan Ipoh. How can you sell cars if you're not where the crowd who buys Alfa is? Maybe the only person that could sell Alfa Romeo in Malaysia was Ron Lim, the chap who used to run the previous Alfa Romeo distribution here who now runs Lamborghini Malaysia.

Anyway, press release from Sime Darby Motors after the jump.