Harley-Davidson appoints Didi Resources for motorcycle, parts and accessories, apparel and licensed products matters in Malaysia,

On the 29th of January 2024 Harley-Davidson had announced that it has entered into a motorcycle, parts and accessories, apparel and licensed products distribution agreement with Didi Resources for Malaysia, with effect from the 1st of January, 2024. Under the agreement, Didi Resources will be the exclusive distributor of Harley-Davidson motorcycles and will provide after sales service through a network of Harley-Davidson brand-exclusive dealers in Malaysia. The company will also be a non-exclusive distributor for Harley-Davidson parts and accessories and apparel and licensed products in the country. 

Didi Resources will be committed to deliver the desired Harley-Davidson customer experience and its related programs like H.O.G. (Harley Owners Group) in the market. While this is a change in who sells and markets the motorcycles, business seems to be as usual right now as customers can continue to experience the Harley-Davidson brand and purchase Harley-Davidson motorcycles and related products at their nearest Harley-Davidson authorised dealerships.

Sajeev Rajasekharan, ManagingDirector, Asia Emerging Markets and India at Harley-Davidson explaining the new appointment, said, “Since 2008, Harley-Davidson has established itself and grown with Malaysia’s riding community, tapping into their passion for motorcycles and the open road. With Didi Resources’ rich knowledge and experience in the Malaysia automotive market, we will work closely with them to continue to deliver the Harley-Davidson brand experience to our customers,” 

As for Didi Resources, Rewi Hamid Bugo, Chairman of Didi Resources. mentioned, "We look forward to collaborating with the Harley-Davidson brand to bring the same spirit of adventure to Malaysia’s riding community. We are honored to play this important role and have put a larger local team in place to further strengthen the developments and programs that are aligned with Harley- Davidson, bringing greater value to customers,” 

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