Wednesday, August 30, 2023

Lu & Sons Engineering Sdn Bhd and HINO Malaysia celebrate 40 years of Partnership by officially opening their newly upgraded Hino 3S Centre in Bintulu


On the 25th August of 2023, Lu & Sons Engineering Sdn Bhd celebrated 40 years of partnership with Hino Motors Sales (Malaysia) Sdn Bhd (HMSM). with the official opening of their newly upgraded HINO 3S Centre in Bintulu, Sarawak. Lu & Sons have been offering full 3S services at this centre since 1997 and with this upgrade, the centre now sports Hino's latest corporate identity showroom, customer lounge and the latest in the necessary equipment that makes customers and staff have the best can be offered by the brand.

A bit of history on Lu & Sons. The company started off as Lu Motors Parts Engineering in 1983 as a service and repair workshop. A year later, Lu & Son was incorporated and then started as an authorized Hino 2S (Service and Spare Parts) only centre when it was set up in 1984. Over the years,  Lu & Sons became a trusted service provider for numerous Hino vehicles, earning the confidence of the vehicle owners over in Bintulu.

However, we have to note that in the early to mid 1990s, there were no Hino sales centre in Bintulu, and customers who wanted to buy a Hino vehicle had to go to Miri which is slightly over 200km away by road. Many customers inquired about the possibility of vehicle supply, which Lu & Sons decided to capitalise on this and upgrade their Hino centre from a 2S to a 3S Hino centre on on the 26th of July 1997. 

Lu & Sons’ remarkable success has found its foundation in the unyielding dedication and tireless efforts of their associates, further reinforced by an all-encompassing culture of Customer-Centric service deeply embedded within the fabric of the organization. The 40 years of partnership between the two companies have blossomed into a network of three Hino branches operated by Lu & Sons across Bintulu, Kuching, and Sibu, Aside from that, Lu & Sons has consistently upheld its commitment to providing top-tier plastic enclosure products and services as part of their services offered..

The official opening ceremony took place at Lu & Sons Engineering Sdn Bhd in Bintulu, Sarawak. During the event, HMSM's Managing Director, Atsushi Uchiyama, presented a memento to Lu & Sons Engineering Sdn Bhd's Managing Director, Lu Kui Tiong, in appreciation of their dedication and hard work during their 40 years of partnership. 


Following the memento presentation, a handover ceremony of the Hino 200 Series lorry to the customer Art and Sign Shop. A photo session and a viewing of the upgraded facilities were part of the continuing ceremony. Products and Services Offered as Hino Authorized 3S Dealers

As the pioneer Hino 3S center in Bintulu, Lu & Sons Engineering now offers comprehensive services encompassing sales, spare parts, maintenance, and repair, primarily focusing on the plantation and construction sectors.

A noteworthy achievement occurred in 2014, when Lu & Sons became the pioneering Hino 3S dealer to introduce the 700 series prime mover to Malaysia, a segment encompassing Hino’s heaviest vehicles. This upgraded version, capable of producing up to 460hp, significantly narrowed the performance gap with its European counterparts. 

Lu & Sons have identified its potential in segments such as logging, container transport, and palm oil tanker haulage, successfully selling all 6 units from the initial batch.

Looking ahead, Lu & Sons has undertaken a comprehensive facility enhancement by introducing a fresh and modern facelift to their premises. This includes the transformation of various spaces, notably the customer waiting room, reception area, meeting room, training room, awards room, prayer room, conference room, and the addition of a mechanic display board.

Lu & Sons is also  poised to engage in introspection, revisiting their humble beginnings, and acknowledging the milestones that have paved their path. This contemplative journey will serve to illuminate their achievements and pave the way for a blueprint of aspirations that will guide them into an even more prosperous and impactful future, notably to be “The Best in Town”

























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