According to the folks at Mercedes-Benz Malaysia and Hap Seng Star, the new Hap Seng Star Bukit Tinggi Autohaus features enhancements and upgrades that embody a luxurious retail and sales experience concept, showcasing the brand’s commitment to be in the forefront of the luxury retail experience while strengthening its customer centric approach, especially in the Klang region.
The Hap Seng Star Bukit Tinggi Autohaus has the capacity to showcase up to 45 cars on its showroom floor, and features new amenities such the Star Lounge, self-service café - which is fully stocked with various types of coffee, cola, juices and other drinks, sandwiches, nasi lemak and more), kid’s playroom and a luxurious ladies’ powder room for an exclusive (like those in a 5 star hotel) and comfortable experience for customers. There is also the lifestyle retail experience which includes the Mercedes-Benz luxury accessories and collection boutique, catering to a wide range of customers with a variety of collectibles and products.
The Hap Seng Star Bukit Tinggi Autohaus has service capacity of up to 900 cars a month, expendable in the future. Scheduled service maintenance and major repairs are carried out by trained and fully-equipped technicians from Mercedes-Benz. The service floor is very spacious and can handle a large volume of cars. The service entrance for the customer to drop off the car (drop-and-go service) is also impressive and is connected where the initial inspection details are video recorded an can be forwarded to the customer for decisive decision on what they would like to do to their Mercedes-Benz.
The Autohaus is also ready to serve the brand’s Mercedes-EQ customers with 120kW DC Charger and dedicated EV charging facility of up to four vehicle bays. Other service differentiation offerings range from Express Service 2.0, pick-up and delivery, drop-and-go service booking, wheel alignment and balancing, electrical diagnosis and repairs, paint coating, glass tinting along with insurance and warranty claims.
The specifically built as an Autohaus building has also been certified with Bronze award by GreenRE certification. Other sustainability initiatives practised at the centre includes rain water harvesting system.
Sagree Sardien, President &CEO of Mercedes-Benz Malaysia said, “The launch of the Mercedes-Benz Autohaus in Bukit Tinggi is a testament of our joint commitment to redefine aluxurious brand experience for our Malaysian customers, at every point of their journey. Mercedes Benz-Malaysia has always been steadfast in growing the brand’s luxury retail presence which aims to further enhance our offerings and customer experience in the areas of sales and service to meet evolving customers’ needs. The new state-of-the-art Autohaus features increased capacity for customer service, with digital transformation and high focus on data protection, and additional amenities for a seamless and sustainable brand experience that Mercedes-Benz can exclusively offer.”
Harald Behrend, Group Chief Operating Officer of Hap Seng Consolidated Berhad and Chief Executive of Hap Seng Group Automotive Division said, “Bukit Tinggi is a prominent and established township and we want to be where our customers are, and deliver to them, the best customer services and retail experience. In today’s context, we are cognisant that the customer experience is equally as important as the product offering, and thus, together with Mercedes-Benz, we aim to capitalise on the immense auto business opportunities within the Bukit Tinggi region and growing it into a significant auto hub in the years to come.”
The Hap Seng Group currently operates a total of nine Autohaus which include locations in Kuala Lumpur, Kinrara, Balakong, Jalan Ipoh, Setia Alam, Bukit Tinggi, and Melaka in Peninsular Malaysia; as well as Kuching, and Kota Kinabalu in East Malaysia. Hap Seng Group also operate a standalone Mercedes-Benz Certified Pre-owned Centre in Kinrara and a standalone Body & Paint centre in Shah Alam.
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