Tuesday, December 06, 2022

HINO OFFICIALLY OPENS NEW 3S CENTRE IN KOTA BHARU

More touchpoints for HINO customers in Kelantan. Hino Motors Sales (Malaysia) Sdn Bhd (HINO) has officially launched a new 3S centre, operated by Soon Seng Motors Enterprise (1988) Sdn Bhd (SSKB)which is situated in Tunjong, Kota Bharu. This is a strategic area which should provide good accessibility and more convenience to the customer in Kota Bharu and its surrounding areas.

SSKB had invested approximately RM2.0 million for their newly upgraded 3S Centre that covers about 1.5 acres. The new centre is equipped with the latest facilities that complies to the latest HINO standards. The facility is equipped with six (6) service bays which and fifteen (15) repair bays. They can service 8 to 10 units per day or about 210 units per month.

Customers can also enjoy a variety of amenities in the new HINO 3S centre such as comfortable lounges, complimentary Wi-Fi services, free flow of refreshment and beverages. Soon Seng Motors Enterprise (1988) Sdn Bhd also offers convenient services for customers including service maintenance and repairing, PUSPAKOM arrangement on a weekly basis, on-site inspection, and 24-hour towing truck services.


The event was officiated by Atsushi Uchiyama, Managing Director of Hino Motors Sales (Malaysia) Sdn Bhd (HINO) and Joe Lee, Managing Director of SSKB.

Originally started solely in vehicle sales from 1975 until 2010, SSKB officially become a HINO 3S Centre in 2012. SSKB has grown from strength to strength in establishing themselves with the HINO brand.  Since then, they progressed and have become the 2nd runner up overall in HINO Total Support Contest 2020, and their latest achievement includes 1st Runner up in Top Growth Sales 2021, 1st Runner up in Excellent Dealer Award 2021 and 1st Runner up for Dealer of the Year Award 2021. These achievements and recognition have proven their rapid progress and commitment to strengthen their dealership abilities in customer satisfaction enabling them to retain customers in their established work.

Commenting on the newly launched 3S Centre, HINO Managing Director, Atsushi Uchiyama said, “We appointed SSKB outlet as HINO Authorized 3S centre to offer a one-stop solution under one roof to our customers especially in Kota Bharu, Kelantan. This one-stop solution will help us in achieving closer to our goal which is not only to develop product which is a perfect fit for each customer’s business but also to ‘Maximize vehicle Up-Time’ and ‘Minimize Vehicle Life-Time Cost’”.

“We have always practice putting Customer-Centric first in our mind where we aim to serve the best and most convenient access and services to customers. We believe this new 3S centre is convenient and strategic for the customers making inquiries about the latest HINO models, vehicle body work, and attaining after-sales services and genuine parts supply,” he added.

Aside from that, there will be a collaboration between HINO and Kelantan Football Club, commonly known as ‘The Red Warriors’ (TRW). For the upcoming 2023/24 Malaysia Super League season, HINO will be TRW’s strategic partnership and will be one of the sponsors for TRW. The collaboration has also been announced on Facebook by TRW’s owner, Nurizam Tukiman in July 2022.

By endorsing TRW, HINO will help TRW in their goals to uplift the local football industry and lead to a positive impact throughout the upcoming season. It will not only be a mere sponsorship, but it will focus on the development of future talents and investment into the improvement of TRW.

3S Centre in Kota Bharu, Kelantan

SSKB believes that the new 3S Centre location will give a new advantage to increase HINO’s sales volume and brand awareness with delivery of high-quality products and excellent services and to keep improving customer satisfaction and increase sales as well. The new 3S Centre is strategically located near highway therefore it is easy access for customers to find their new 3S Centre. This will help to reduce breakdowns happened in along the highway paths.

The new 3S centre is situated in Kota Bharu, at PT 1346, Jalan Pasir Mas, Salor,Kg Gaung Kota, 15100 Kota Bharu, Kelantan and opens on Saturday to Thursday from 8:30 a.m. to 5:30 p.m. For any inquiries, customers may contact the direct telephone number 09-7418 836.

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