Proton Unveils the Gallery of Inspiration Which Showcases Proton's Past, Present and Future

PROTON had unveiled its new brand gallery located at Proton's Centre Of Excellence Complex in Subang Jaya, Selangor. Calling it the Gallery of Inspiration it marks the next step in the company’s rebranding journey that only started in 2019 (which seems a lifetime ago due to the pandemic restrictions). The Galler is open to the public every Monday to Friday from 8.30am– 5.30pm. If you are a fan of Proton and its history, and happen to be in the neighbourhood, you could spend some time there.

The Proton Gallery of Inspiration comprises of several zones. It showcases Proton’s history, inclusiveness with stakeholders in Malaysia’s automotive industry, domestic and global network, as well as current and future technologies in a seamlessly integrated display that utilises virtual reality (VR) and augmented reality (AR) to deliver an immersive experience. It also includes the first Proton Café outlet and a collection of historic and notable Proton models that is bound to delight car enthusiasts and casual visitors alike. Think of this gallery as Proton's museum.

Roslan Abdullah, Chief Executive Officer, Proton Edar.said, “As the country’s first car maker, the history of PROTON and Malaysia’s automotive industry are intrinsically linked. We have achieved many firsts and introduced various innovations through the years and that journey is proudly shared in the Gallery of Inspiration. At the same time, our products have developed rapidly the last few years so we are also taking this opportunity to show car buyers what the future holds and what they can expect from PROTON,” 

This museum of everything Protona allows visitors to have a true one-stop experience as it also houses the Crystal Showroom, where they can view, test drive, and book the latest offerings, as well as the Centre of Service Excellence, the premier service centre for all Proton models.