Wednesday, October 07, 2015

Shell officially introduces the latest and greatest Shell Helix Ultra ECT C2/C3 0W-30


I was at the official launching of Shell's latest Helix Ultra motor oil yesterday. It was a fabulous event where distinguished guests included valued customers as well as members of the media. The Shell Helix Ultra ECT C2//C3 0W-30 is Shell Lubricant's latest and most advanced product in the Shell Helix With PurePlus Technology range. It is the highest grade that Shell has and offers up to four times better wear protection than the industry standard.

We were entertained with food and drink whilst being briefed on the virtues of Shell's latest and greatest engine oil. Some of the food was as cutting edge as the engine oil as it was quite a fusion of different flavours that confused the heck out of our palettes. Anyway, back to the engine oil at hand, Shell Lubricants General Manager for Malaysia and SIngapore, Mr Leslie Ng (above- the chap in the tuxedo holding the Helix Ultra pack) told us that the Shell Helix Ultra ECT C2/C3 0W-30 is also our most advanced formulation to date.


How advanced you say? 45% cleaner pistons to protect and maximise the engine’s working life and it can deliver up to 2.6% greater fuel economy or 16 kilometres more per tank. A slippery oil that can protect yet not create unwanted drag is what this engine oil is. 

The product meets ACEA C2, ACEA C3,(one a rating for the standards of fuel economy, the other for clean emissions) and API SN specifications. Manufacturer approvals include: VW504.00/507.00, MB 229.52, MB 229.51, MB 229.31 and Fiat 955535.GS1. Do note that these ratings represent the most demanding standards within the motoring industry. if the engine oil complies with the standards mentioned above, then it is indeed a product worthy to be used for even the most simplest engines. In simple terms, use any engine oil with that has the above specifications even for a 2014 Proton and you're giving it the best protection for the engine that your money can buy.

As with most fully synthetic oils these days, the Shell Helix Ultra 0W-30 is backward compatible. This basically means that you could use it if you car only requires simple API SL ratings, VW 501/502 or MB229.1. But as always, read your car's owner's manual. Inside it is usually a chart on the types of engine oil you can use, from the thinnest to the thickest one can use - tip- The larger the number at the end (eg. 20W50 means a thicker viscosity than 0W30 - usually in tropical countries like ours the front number is of no concern as it is more for cold weather capabilities).

The new Shell Helix Ultra ECT C2/C3 0W-30 is priced at RM338 for a 4-litre pack. It is actually aimed at the higher end of the car market where market forces (like the current financial quagmire Malaysia is facing) does not really affect those that would use the oil. It is also a fully imported product and is packed in the European Union.  

Oh yes. I will be trying out the Shell Helix Ultra 0W-30 sometime within the next few months. It will go into the Perodua Myvi which recently benefited from an engine oil change at the recent Shell #lovemyride event. There it received the Helix Ultra 5W-40 with PurePlus Technology. It has been performing very well so far and when the oil change interval is up, the Helix Ultra 0W-30 will be used. For your information, the Myvi has been using fully synthetic 5W-40 for at least three previous oil changes. Prior to this the Myvi was on Perodua's w30 weight semi-synthetic engine oil. Now  it will go back to its original factory oil grade but with a more premium engine oil. I will write about it once the oil change is done.


Press Release

SHELL INTRODUCES NEW HELIX ULTRA ECT C2/C3 0W-30,
ITS MOST ADVANCED MOTOR OIL YET
New flagship Shell Helix Ultra motor oil delivers better fuel economy,
cleaner pistons and tougher corrosion protection


Kuala Lumpur, 6 October 2015 – Shell Lubricants has launched the latest and most advanced product in its Shell Helix Ultra with PurePlus Technology range. The new Shell Helix Ultra ECT C2/C3 0W-30 offers superior performance and engine protection, achieving unsurpassed wear protection of four times better than the industry standard, setting a new record for Shell Helix. 

The new flagship product from the Shell Helix range is formulated with patented Shell PurePlus Technology and features Emissions Compatible Technology (ECT), developed to help protect the emissions systems of the most modern diesel and gasoline engines. It also meets the technically-challenging industry specifications and approvals of top tier equipment manufacturers, including Mercedes and Volkswagen.

Speaking at the launch, Shell Lubricants General Manager – Malaysia and Singapore, Leslie Ng, said that the new Shell Helix Ultra ECT C2/C3 0W-30 has the highest specifications of all motor oils in the market.

“Shell Helix Ultra ECT C2/C3 0W-30 is also our most advanced formulation to date. It is designed to deliver superior performance and protection, to help keep your engine performing at its best.  As with our Shell Helix Ultra products, this product is formulated using our revolutionary PurePlus Technology. The even and stable molecular structure of PurePlus Technology is a key part of the performance of Shell Helix Ultra motor oils, as it enables us to create motor oil that performs better than ever before. This means we can develop motor oils that exceed drivers’ demands for cleanliness and protection, as well as improved fuel economy,” he said.

Leslie pointed out that the new Shell Helix Ultra ECT C2/C3 0W-30 was designed with multi-fuel capability and extremely well-suited for the most advanced, low-emissions vehicles.  These vehicles are normally powered by diesel engines with particulate filters, high-performance gasoline engines or gas, bio-diesel and ethanol blend engines.  It is also backward compatible with many OEM and industry specifications.

Shell Helix Ultra ECT C2/C3 0W-30 formulation achieved superior results in industry standard tests, proving that no other motor oil cleans your engine better. Besides unsurpassed wear protectionof up to four times more, it delivered three times better corrosion protection  of engine components, helping to extend engine life.

Shell Helix Ultra ECT C2/C3 also produced 45% cleaner pistons to protect and maximise the engine’s working life and delivered up to 2.6% greater fuel economy or 16 kilometres more per tank.
Shell Helix Ultra ECT C2/C3 is formulated from natural gas using Shell’s revolutionary PurePlus Technology. This revolutionary gas-to-liquids technology process converts natural gas into a crystal-clear base oil with virtually none of the impurities found in crude oil.

Base oils make up on average 75-90% of the end product, so high-quality base stock with significantly more isoparaffins than others is a key component in top-tier engine oils. The base oil is then enhanced with Shell’s proprietary Active Cleansing Technology to create the company’s most advanced fully synthetic motor oil ever, which delivers higher levels of protection against build-up of engine deposits and unsurpassed sludge protection.

The product meets ACEA C2, ACEA C3, and API SN specifications. Manufacturer approvals include: VW504.00/507.00, MB 229.52, MB 229.51, MB 229.31 and Fiat 955535.GS1.

The new Shell Helix Ultra ECT C2/C3 0W-30 is priced at RM338 for a 4-litre pack.  For more information, kindly go to www.shell.com.my.  ENDS

About Shell Helix
Shell Helix motor oils are designed to meet your needs – whatever your driving challenges. We have put Shell’s extensive oil development know-how into every aspect of the Shell Helix formula – from the base-oil technology through to additive selection and blending. From our Shell Helix Ultra fully synthetic motor oils that offer unsurpassed protection1 against sludge and superior wear and corrosion protection,2 to premium multigrade oils for everyday driving environments, the Shell Helix range of motor oils has an oil to suit every engine.

About Shell
Shell is a global leader in power, energy, and gas technology and is working to meet increasing energy demand and supply challenges by delivering smarter products and cleaner energy, smarter infrastructure, smarter use, and by developing new energy sources while addressing the impact on the environment, through cleaner burning natural gas and advanced fuels and lubricants technology. Malaysia is one of Shell’s heartlands. The history of Royal Dutch Shell in Malaysia started more than 120 years in Miri, Sarawak. Shell currently has a strong market presence in the upstream and downstream sector in Malaysia. 

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