Toyota Yaris IMP (with IMProvements) launched for the Malaysian market - The popular Yaris hatchback soldiers on in its current form with a slight facelift

Recently, UMW Toyota Motor has announced the refreshed, improved Toyota Yaris IMP. The IMP stands for Improvement and this essentially is how the company aims to keep being the market leader in the non-national B-segment hatchback market. The Yaris IMP which comes with the current Yaris facelift now features styling enhancements, newer technology and a refreshed interior ambience. The new 2023/2024 Malaysian market Toyota Yaris builds on the significant success of the current model, which has sold over 60,300 units since its launch in 2019.