Hyundai Motor Company recently announced the establishment of Hyundai Motor Malaysia (HMY), a newly formed local entity following the brand’s direct entry into the market. This move represents Hyundai’s evolution from a distributor-led model under Sime Darby Motors to a principal-led operational approach, which the brand hopes will be rooted in deeper market commitment, enhanced customer engagement, and a renewed focus on innovation and long-term growth.
Earlier today, the brand introduced three of their upcoming vehicles to the Malaysian media - the 2025 all-new Hyundai Santa Fe, (photo:right) the 2025 upgraded Hyundai Tucson (above, left) and the 2025 Hyundai Staria in the Prestige 7 Seater variant.
