Isuzu Malaysia Autoexec Corporation 3S Centre

On the 1st of Nov 2022, Isuzu Malaysia officially opened its new retail outlet design operated by the people of Autoexec Corporation. The new Isuzu 3S Centre is located along Jalan Jinjang Permai which is on the Northern part of Kuala Lumpur. The new centre has visually bolder and vibrant façade with a distinctive logo tower, and shows off a more distinctive and recognizable venue for their Isuzu needs. 

After this, all new Isuzu outlets in Malaysia will soon be distinguishable with Isuzu logos featured prominently on the front of the building as well as on a logo tower at the outlet entrance. This new styling will particularly be featured at Isuzu 3S centres that offer truck after-sales care and will also put emphasis on having a spacious forecourt for ease of parking and maneuvering. Isuzu Malaysia is making things more easier for customers when visiting their centres.

The new Autoexec Corporation Isuzu 3S Centre sits on a 1,400 square-metre plot on Jalan Jinjang Permai in the northern fringes of Kuala Lumpur and offers a full range of Isuzu products and services ranging from the Isuzu D-Max pick-up trucks to light-, medium-heavy-duty lorries and prime movers. 

Speaking at the official opening, Chief Executive Officer of Isuzu Malaysia Shunsuke Okazoe said that the new design was aimed at elevating Isuzu’s presence while offering customers a warmer and more inclusive environment.

“This new outlet features a strong brand image to reflect the changing outlook of Isuzu’s retail business. The modern design elements and improved facilities are designed to ensure customers not only purchase the best products, but also receive a corresponding sales and after-sales experience under one roof,” said Okazoe.

The newly opened showroom features an air-conditioned interior where pick-up trucks are displayed and also a sheltered foyer where lorries can be viewed in comfort under shade. The outlethas a spacious service centre that can accommodate up to four light-duty vehicles and two medium-duty trucks at a time. Customers bringing their vehicles in for after-sales attention can enjoy refreshments in the comfortable lounge as trained technicians care for their Isuzu vehicles.

The interior also features some changes too. Future outlets will follow this one and take on a more charismatic appearance with distinctive features to logically guide visitors through the outlet.

Isuzu Malaysia states that notable distinctions in the new corporate identity include:

 Welcoming façade & friendly reception area

 Cozy lighting and inviting ambience

 Merchandise corner for Isuzu enthusiasts

 Environmentally friendly digital information panels

 Dedicated delivery bay for pick-up trucks

 Spacious & modern display areas including hero car viewing space

The Autoexec Corporation outlet in Kuala Lumpur will be the first outlet to feature the new outlook with others around the country following suit. The entire transformation exercise will take approximately 2years to complete with the entire network expected to showcase the new brand identity by December 2024.

All of this will enhance Isuzu Malaysia's customer experience as more creature comforts are provided aside from a more inviting exterior and interior.