The fifth Malaysia Commercial Vehicle Exhibition (MCVE) organised by Asian Trucker Media is set to take place from 21 st to 23 rd October 2021. The bi-annual exhibition is the biggest event for the commercial vehicle industry in South East Asia. Hopefully this actually happens and will not be affected by the pandemic lockdowns as vaccine shots have started rolling out in Malaysia.
According to the organisers, the upcoming MCVE will have a strong line-up of exhibitors, the exhibition promises to be a success yet again. The three- day event will be held at Malaysia International Exhibition and Convention Centre (MIECC) at The Mines and will feature a well-rounded programme.. However, it will be adjusted to the current circumstances and respecting the prevailing Standard Operating Procedures (SOPs) in place to combat the pandemic. The fringe programme is being developed and will be announced in due time.
MCVE was first held in 2013 and over the years, the event has expanded with increased number of visitors and has evolved into a platform to showcase innovations and for anyone involved in transportation of goods or people, to network and conduct business. We over here at Motoring Malaysia has over the years witnessed the growth of the event and it has been a great place to meet ad catch up with people in the commercial industry.
“Every two years we refine the program to offer a unique experience. We keep advancing just like the industry is moving forward, and in finding ways to make the event meaningful. Return on investment is important for our exhibitors and our efforts are aligned with their ambition,” said Stefan Pertz, Asian Trucker head honcho and therefore, organiser of the event.
As a result of the pandemic, many brands have not been able to showcase their new products and services to live audiences. Stefan believes that many have been holding back with their launches as they are looking for a right platform, such as MCVE to do so. The commencement of the vaccination program in Malaysia has also led to a renewed interest in the exhibition. The current list of exhibitors who have confirmed participation includes first-time joiners as well as brands that have been part of the exhibition in the previous four instalments.
Sometimes, a push in terms of marketing is actually important during an economic slowdown so that people remember your brand even though they are not buying into it at the moment.
“We believe that our event could be the launchpad for many products that have been waiting to be put in the limelight. Even products launched in the MCVE that is intended for a global market can be showcased globally through the use of modern technology and broadcasting techniques, should international travel be still not possible by October”, explained Stefan.
Stefan also stated that he is confident that the exhibition will yield good results as it has always been the organising team’s aim to host an exhibition that is on par with established international events and toensure all parties, be it exhibitors or visitors, benefit from their participation.
He assured that SOPs will be thoroughly complied with throughout the event as it is organised with the fight against the pandemic in mind. “It is to be an event that is both safe and successful, as nothing else is acceptable,” he commented.
Bookings for exhibition spaces will be open until very close to the show dates. Updates about the event can be found on www.mcve.com.my.
I look forward to actually being able to visit a local trade exhibition again after a whole year and a lot more of basically staying at home and having gone to a handful of events since early 2020. Fingers crossed this will be able to happen in a big way!
No comments:
Post a Comment