In September 2019, Volkswagen premiered the “New Volkswagen“ brand design and logo at the IAA in Frankfurt. This is a realignment is one of the world’s largest rebranding campaigns and the new logo is reduced to essentials and digital-friendly. This is very much in line with the two dimensional nature of most contemporary brand logos designed during this era, where it makes things a lot more simpler than the 3D designs which were all the rage during the 1990s, 2000s and 2010s. Note new logos of other brands like Instagram or even Android, everything is now 2D rather than 3D and now it is finally officially launched in Malaysia.
