Folks, Mercedes-Benz has decided to change their retail strategy that aims to offer a comprehensive customer experience when purchasing a Mercedes-Benz passenger car. Mercedes-Benz together with all its retail partners here in Malaysia have entered into a new agreement on key points for the introduction of the agency model in Malaysia. This changes the way how the brand allows its cars to be sold via their dealerships and it will be expected to begin start in September 2023. This is also the first time such a system will be implemented in the South East Asian region also.
The brand with the Three Pointed Star will drive the transformation together with all its retail partners to meet the changed customer needs in the digital era. From what we understand, it now ensures the best customer experience with only one price anywhere you buy throughout Malaysia. i.e, The price is the same throughout Malaysia.
