Mercedes-Benz Malaysia (MBM) has officially launched the EQ brand here in Malaysia. With this new brand into the Mercedes-Benz portfolio, the plug-in hybrid models of E 350 e and C 350 e now being designated as EQ Power models. The EQ Power brand will eventually pave the way for EQ, a title reserved solely for a range of pure electric vehicles in the future. These future range of cars will be based on the Generation EQ concept car introduced at the Paris Motor Show in 2016.
