The reason why Volvo cars aren't selling here in Malaysia (and the rest of the world) these days.

Anyone know anybody who recently bought a brand  new Volvo? Nope? Neither have I. Why is it? The cars are well designed. The exterior looks pretty good and the interior gets some pretty nifty touches like the floating dashboard and unique switchgear. Everything feels well built but no one seems to be actually warming up to the Swedish brand here in Malaysia.

It used to be otherwise. In the 1980s and 1990s you see people driving Volvos everywhere. They were even the choice for Government officials and companies like using them for company cars. In those days Volvos were priced somewhere like where Volkswagen cars are priced these days, slightly lower than Mercedes Benz, BMW and Audi. Companies like giving the Volvo 240 or the 760 series as a car that sits between the higher priced Mercedes w124 200E and 230E cars. Somehow it showed you your place in the company's hierarchy and Volvos sold a fair bit then.