On Friday, 12 June 2026 Dongfeng Heavy Industries Sdn Bhd officially launched their business as official dealer of Dongfeng trucks by introducing a comprehensive range of heavy-duty trucks to the Malaysian market. Headed by Mr Quek Wang, Executive Director of Dongfeng Heavy Industries, the newly launched company will be operating from Jalan Meru, Klang as their headquarters following their appointment as official distributor late last year.
The Truck models chosen as the initial line-up for Malaysia are tipper trucks, cement mixers and prime movers. Dongfeng Commercial Vehicles is a leading China based manufacturer known for its innovative, durable, and high-tech commercial vehicles. Ay the event, Dongfeng Heavy Industries Sdn Bhd signed a purchase agreement with Dongfeng Commercial Vehicles for 200 truck units (mostly the construction vehicles with some of the Prime Movers being locally assembled as Prime Movers are not so affected by excise duties versus construction vehicles), being the initial number of units for Malaysia. Additionally, the local assembly agreement between Dongfeng Heavy Industries Sdn Bhd and Gemilang Coachwork Sdn Bhd, as well as several purchase agreements with clients were also finalised.
Representing Dongfeng Commercial Vehicles, Mr. Wang Long, Chairman of the Board & Party Secretary, China Dongfeng Motor Industry Import & Export Co Ltd, said “This milestone reflects Dongfeng's continued commitment to strengthening its presence in Malaysia while enhancing customer support and aftersales services.” Dongfeng Heavy Industries is expected to play a key role in expanding market reach and delivering greater value to transport and haulage operators nationwide.
During the official launch, Quek Wang introduced his team, dedicated to the brand, as well as the products in detail. “We understand the concerns of transport companies and thus, have decided to introduce this latest generation of Dongfeng heavy duty trucks. In particular, we would like to point out that these vehicles comply with EURO V emission standards, using tried and tested engine and drivetrain technology from leading manufacturers.” On display during the launch were 4x2 and 6x4 prime movers, 6x4 and 8x4 tippers as well as 6x4 cement mixers. According to Quek, these vehicles are complimentary to each other, and he is expecting customers to order a mix of these vehicles. The vehicles are to be imported as CKD variants with Gemilang Coachwork Sdn Bhd as assembly partner on record.
On the appointment of Gemilang Coachwork, Quek commented that their Johor-based supplier is uniquely positioned as the ideal assembly partner for Dongfeng Heavy Industries. “They bring decades of precision manufacturing expertise, advanced production engineering capabilities, and rigorous quality control processes to the table,” he said. Beyond conventional vehicle assembly, Gemilang Coachwork's strength lies in integrating complex systems, managing stringent compliance requirements, and maintaining consistent build standards across diverse vehicle platforms. “Our proven ability to transform CKD units into reliable, market-ready commercial vehicles makes us a perfect fit as a strategic partner for Dongfeng's growth ambitions in Malaysia,” Pang Jun Jie, Director of Gemilang Coachwork said during the signing of the assembly agreement during the event.
The trust in the quality of the Dongfeng vehicles also stems from the fact that the brand is generally considered as the second national automotive brand. In particular, Dongfeng has been supplying to the Chinese military, which means that the trucks will be designed and tested to extremely rugged conditions. “We will not say that these trucks will never break down, however, considering the way they are constructed and built, we are confident that they can offer a high amount of uptime.” To supplement the sales, Dongfeng Heavy Industries will have workshops set up in strategic locations. These will have to comply with stringent checks. Ensuring that customers get the full service, he added “Every workshop that we sign on has to have mobile rescue service. We understand that getting any broken-down vehicle back on the road is a major concern and we want to ensure that we can offer this to our clients.”
The trucks will be priced from RM280,000 to RM330,000 per unit. This is actually very competitive as the trucks are well equipped for the prices asked. The Prime Movers are impressive in that at around RM300k, you get an Automated Manual Transmission and 5 way cameras. This is easily RM100K less than trucks of the same standard if you buy Japanese and almost up to RM200K less if you compare with the equivalent European make. DongFeng is offering AMT at such a price as well as cameras, and also ABS brakes too. They are also Euro 5 and are also equipped with proven Cummins as well as engines based on Renault aka Volvo Truck engines. The cabins seem to be based on UD trucks from previous generations and it does show Dongfeng benefiting from their joint venture agreements with Volvo Trucks some time ago. Quite impressive for the prices offered.
As I have stated in a few articles earlier on the coverage at the Malaysia Commerical Vehicle Expo 2026, the Chinese manufacturers are offering so much for so little. These Dongfeng trucks are more proof of that.
No comments:
Post a Comment