In conjunction with Volkswagen Malaysia’s efforts to educate public on road safety with the emphasis on child safety, the car manufacturer has embarked on a nationwide campaign to cultivate children’s safety in cars. In collaboration with the Association of Registered Childcare Providers Malaysia (ARCPM) or Persatuan Pengasuh Berdaftar Malaysia (PPBM), an exclusive Child Passenger Safety Media Workshop was organized earlier today. The Child Passenger Safety Training Module will be rolled out across 280 ARCPM centres throughout Malaysia. Aside from that, some 200 child safety seats would be donated by Volkswagen Malaysia.
In light of the latest round of car accident related deaths that have hit our nation recently it is about time that there are more organisations out there working to educate the public on road safety. I have to applaud Volkswagen Malaysia for starting things going with the emphasis on child safety. Even at the event the story of children being carried in the arms of a parent with the stupid assumption that it is the safest method to carry their child in a car. This has got to stop as it is not. Remember that piece of news where a family in a Mitsubishi Pajero Sport was rammed by a Perodua Myvi? No seatbelts.
I am again glad that this issue is being picked up as a CSR project by a major automobile manufacturer. Way to go Volkswagen Malaysia.
PRESS RELEASE
280 CHILDCARE CENTRES TRAINED BY YEAR END
Volkswagen Advocates Child Passenger Safety
KUALA LUMPUR, 9 JUNE – Volkswagen is partnering the Association of
Registered Childcare Providers Malaysia (ARCPM) or Persatuan
Pengasuh Berdaftar Malaysia (PPBM) to roll out a child passenger safety
(CPS) training module across 280 childcare centres nationwide. The
trainings aim to ensure an extended reach of child safety in cars to
Malaysians at large.
At the Child Passenger Safety workshop organised for media and
Volkswagen staff today, Puan Sharifah Salmah Syed Harun, Director of
Human Resource, Volkswagen Malaysia shared, “Many parents thought
the safest way to carry a baby is in their arms and it is not unusual to see
toddlers riding on adults’ lap. We believe it is of utmost importance to
educate people about the seriousness of this issue. Our goal is to change
mind-sets and help parents take appropriate steps to ensure the safety of
their children in cars.”
In Malaysia alone, more than 400,000 road accidents were recorded in
2012 and children are not spared from this shocking figure. According to
the 2011 MIROS Report, children are the first and the second leading
groups of casualties with aged 1–4 years old at 43.8% and 5–9 years old
at 30.2% respectively.
“We strongly believe that this training module will inspire, mobilise and
strengthen prevention measures and engage childcare centres as agents
of change in their respective communities. This training will also empower
and facilitate the childcare centre personnel’s role in creating safety
consciousness and uphold child protection,” Sharifah added.
Through this campaign, the CPS trainers from PPBM’s network will train
other operators of childcare centres to educate approximately 28,000
parents on the importance of using proper child car seats to curb injuries
and losses.
Aside from the roll out of the CPS training module, Volkswagen Malaysia
will also donate 200 Volkswagen child safety seats and 10,000 copies of
the A-Z of road safety flash cards to PPBM to further support the ongoing
effort in education and raising awareness on this issue.
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