UD Trucks is now ready to launch the UD Quester – a new heavy duty truck range developed for Asia and other growth markets. Its global launch takes place in Bangkok on August 26, 2013. UD Trucks was formally known as Nissan Diesel and since Volvo Group (the commercial vehicle manufacturer and not the car producer – which is owned by Geely) took control of the company in 2007. Since then it has since used UD as its brand name, which is short for 'Ultimate Dependability'. Yes people, UD Trucks is a Japanese brand with a Swedish presence too.
The new truck will be called the Quester. The name Quester reflects UD Truck's six year quest to deliver a range of trucks and services, designed for Asia and other growth markets. This means that the UD Quester was designed to handle the the tough and rough roads and traffic conditions (which are usually terrible) throughout Asia. A truck with the same mind-set and endurance as a long-distance runner – efficient, determined and tough.
The upcoming UD Quester will have a wide range of applications, from long-haulage and distribution to construction and mining, allowing it to meet the varying needs of growth markets. The ambition is to set a brand-new standard that combines the best of three worlds - UD’s heritage of Japanese craftsmanship and customer care, Volvo Group’s global technology, and cost efficiency through local manufacturing and sourcing.
The upcoming UD Quester will have a wide range of applications, from long-haulage and distribution to construction and mining, allowing it to meet the varying needs of growth markets. The ambition is to set a brand-new standard that combines the best of three worlds - UD’s heritage of Japanese craftsmanship and customer care, Volvo Group’s global technology, and cost efficiency through local manufacturing and sourcing.
Affordability, a very important point in almost every growth market, comes from local production (due to regional import taxes and other excise duties) and UD Trucks states that production for the UD Quester trucks is currently undergoing development in Thailand, India and China. UD Trucks will be the first Japanese brand to offer a wide range of variants developed to meet the different needs of Asia and other growth markets with one common platform at affordable prices.
UD Trucks also states that they will provide extensive customer service and support packages with the launch of Quester. Strategically-located authorized and owned UD Trucks dealerships and importer networks are preparing for an offer based on minimal operational costs, maximum fuel efficiency and uptime.
The UD Quester will be launched in most major Asian markets later in 2013. The actual launch will be in Thailand on the 26th of August 2013 .
This post has been sponsored by VOLVO TRUCKS
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