Nice. I don't really know how many horses this new M Division BMW will make (actually, about 450bhp) nor do I care how fast it goes (0-100km/h in about 4.4secs). The only reason the picture above is being shown on this site is the fact that I really wonder how BMW is going to market this new 4 series model here in Asia.
This car is actually the 2 door BMW 3 series. BMW wants us to believe that the 2 door variant is inherently sportier than any 2 door 3 series before this and that it deserves a series of its own. There goes our dreams of a new proper 2 door BMW M3 after the E92. Somehow unlike Mercedes Benz who have decided to call the 2 door C-class as the C-class Coupe, BMW had decided to make the coupe variant a whole new model series - the BMW 4 series. So we have the BMW M4 pictured above, as well as slower cooking models like the 420i, 428i, 420d, 430i, 440i. Now would Feng Shui practicing Asia welcome the 4 Series with open arms? The number 'Four' basically means 'die' in cantonese.
Audi somehow still manages to sell the A4 but the difference in the 4 series is that it starts with a 'four'. Slightly different...as it will be BMW Sei Something Something instead of, for example Audi A sei. Maybe BMW wouldn't give a damn since the brand is strong enough. I think BMW will stick with this.
If the car came from a brand where is had always been hard to push like the Alfa Romeo 164 (below), which numeral s actually meant 'all the way to death', this meant changing the model to something else - Alfa Romeo marketed the 164 as the 168 in Hong Kong and Malaysia. Anyway, expect the BMW M4 to go on sale in most major markets in 2014.
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