Recently, Naza Kia, distributors for Kia vehicles in Malaysia, introduced the all-new Kia Rio over in East Malaysia beginning with Kuching, Sarawak (at the Viva City Mall). This was done just a few weeks after the Malaysian official launch of the Rio. The reason why Naza Kia has chosen to do a proper launch event over in Sarawak is that there has been increasing demand for Kia vehicles over in East Malaysia especially their SUV models. So while the Rio isn't a SUV, it is a decision by the company to showcase the brand with the launch of the Rio.
