Shell Malaysia has unveiled their latest brand campaign; “Shell FuelSave 95 Ekstra Kilometer, Ternyata Berbeza”, this is a targeted campaign featuring a refreshed look at its Shell FuelSave 95 proposition. The campaign is anchored on Shell FuelSave 95’s robust capabilities: delivering extra kilometers and partnering customers to make the most out of their everyday journeys. It is in the Malaysian national language - Bahasa Malayu and it definitely targeted at a specific crowd, i.e those who speak and understand the language.
