Yesterday evening, Isuzu Malaysia launched the facelifted and refreshed 2024 third generation Isuzu D-Max pickup truck. Coming with a refreshed front end with a new grille, lights, bumper, new rear lights and a larger infotainment screen as well as other interior refreshments, the new D-Max looks like it is more comfortable and car-like inside and looks like it can take on the elements from the outside. Like it always has. The D-Max has always been a favourite here among the pickup truck crowd (even with me) and with the refreshed looks as well as features, it should be welcomed here.
Since its debut in 2021, the third-generation Isuzu D-Max has epitomized the term Ryoga – Japanese for rising above others and achieving greatness. With some 340,000 units sold around the world, the Isuzu D-Max has been one of the fastest-growing pick-up trucks around because of its well thought out design, excellent features and cutting-edge safety.
Speaking at the launch of the new model, Shunsuke Okazoe, CEO of Isuzu Malaysia said that the refreshed model comes with design elements that not only gives it greater road presence, the new features of the truck ensure The New Isuzu D-Max remains at the top of its game.
“Since its introduction, the third-generation Isuzu D-Max has been the toast of the industry, optimising a balance of classic Isuzu core strengths, technological advancements and detailed craftsmanship. This new model takes it up a notch and delivers the next level of pick-up truck motoring to its owners,” said Okazoe.
Well, this is a brand which has concentrated on making trucks, buses, vans, SUVs and pickup trucks, so in terms of passenger cars, they have put their heart and soul into making the best of what they have. On a personal note, I do believe that the choice to focus on a few is definitely better than throwing stuff on the wall hoping something sticks. This concentration on to a few product lines has actually helped the D-Max into what is one of the best pickup trucks for work and leisure that you can buy today.
The facelifted New 2024 Isuzu D-Max is more than a seasonal cosmetic update. Isuzu has made changes with focus to the exterior front and rear of the vehicle, new alloy wheels and also the interior. The front end gets a new headlight cluster, bumpers, grille and even the bonnet. Much of these focus on giving The New Isuzu D-Max a more stylish appearance while improving on aerodynamics.
Stylish new alloy rims (18inches for the range topper to 16inches for the base variants), a revised tailgate (that’s lockable on the X-Terrain), and a new combination rear light design combine to make the 2024 D-Max a little bit different.
The New Isuzu D-Max receives a host of updates on the inside, especially the flagship D-Max X- Terrain. This top range variant has notable new features such as a 10” infotainment system, new leather seats, classic Japanese origami Miura design elements and mood-enriching ambient lighting. The flagship D-Max X-Terrain has also been fitted with a complete suite of Advanced Driver Assistance Systems (ADAS) features coupled to an ASEAN NCAP 5-star safety rated base. The new model takes it even further with a new stereo camera that boasts a wider 120° view. This allows the system to detect and recognize a greater number of objects including child pedestrians and provide quicker and more accurate reactions.
Basically, other variants get a slightly larger infotainment screen, new leather seats on the Premium variant but less of the active safety stuff.
Driveability has also improved through the new Rough Terrain Mode feature available in all 4x4 Double Cab models (note that this is not included in the Single Cab variants). With the mode activated, be it in 2H, 4H or 4L, traction is enhanced with the vehicle managing power distribution seamlessly. This feature allows those less familiar with off-road driving to venture onto rugged terrain with greater confidence.
Drivetrain remains unchanged with the 1.9liter making 150ps 350Nm with either a 6 speed manual or 6 speed automatic. The 3.0liter makes 190ps and 450Nm which uses either a 6 speed manual or a 6 speed automatic transmission.
New Corporate Identity in Showrooms with AR and VR experience, Website - Digital Platform in conjunction with the launch of the 2024 D-Max
To bring the benefits of Isuzu D-Max ownership closer to customers, Isuzu Malaysia is embarking on a new digital platform that will enhance the customer’s purchase journey. This includes a starting point where prospects are able to employ Augmented Reality (AR) and Virtual Reality (VR) to discover the features and prowess of the vehicle without even stepping into them.
“We believe that prospects will discover much more through the use of today’s digital technology. This allows us to showcase the capabilities of the vehicle anywhere and anytime, be it in homes or in a mall.
“This is part of the new elevated Isuzu Experience that includes revised outlets that feature our new Corporate Identity, intuitive new website including a 360° virtual showroom, a new and immersive roadshow setup, and new AR and VR experience,” said Chief Operating Officer Kenkichi Sogo.
To share the Isuzu Experience with prospective buyers, Isuzu Malaysia is conducting a nationwide launch of The New Isuzu D-Max at all its dealerships where those who come to experience the VR or physical test drive of The New Isuzu D-Max X-Terrain between May 15 th and June 30 th 2024 will receive an exclusive gift.
Prices of The New Isuzu D-Max range starts from RM98,949.20 for the 1.9-litre Single Cab while the flagship X-Terrain is priced at RM157,938.40 on the road without insurance in Peninsular Malaysia. The trucks are assembled at Isuzu's factory in Thailand for the Malaysian market.
ISUZU D-MAX PRICES - PENINSULAR MALAYSIA Private ownership without Insurance
DOUBLE CAB
X-TERRAIN 3.0L 4x4 - RM157,939.40
PREMIUM 3.0L 4X4 - RM141,138.40
PREMIUM 1.9L 4X4 - RM134,649.20
AUTO PLUS 1.9L 4X2 - RM109.499.20
STANDARD 1.9L 4X4 AUTO - RM116,000.00
STANDARD 1.9L 4X4 MANUAL - RM109,599.20
SINGLE CAB
1.9L 4X4 MANUAL - RM98,949.20
3.0L 4X4 MANUAL - RM105,888.40
For more information on the impressive new Isuzu D-Max, head over to pickuptruck.isuzu.net.my or https://www.facebook.com/ISUZU.DMax.Malaysia/.
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