Shell Malaysia launches new 18 Litre pail size for their best selling Shell Rimula R4X Heavy Duty Diesel engine oil

 

Shell Malaysia Trading Sdn Bhd yesterday introduced a new 18-litre pail for its best-selling Shell Rimula R4X heavy duty engine oil. With this new size, Shell Rimula R4X 15W 40 ,which has a RRP:of RM343.00, now makes this popular engine oil available in five different sizes to meet different needs of customers.  The other sizes currently on the market are the 209-litre drum, 20-litre pail, 5-litre pail, and 1-litre pack.

Shell Fleet Solutions, has officially launched its Accelerate to Zero (A2Z) Programme in Malaysia

This morning, Shell Malaysia via their business mobility division, Shell Fleet Solutions, officially launched its Accelerate to Zero (A2Z) Programme in Malaysia.The A2Z programme is designed to help fleet owners optimise their operations, grow their businesses, and achieve their sustainability goals. The reason for the introduction of this programme is that they feel that the Malaysian fleet sector is currently facing unprecedented challenges in the market that include supply chain disruptions, driver shortages, pressure to decarbonise, vehicle optimisation and rising costs. 

Shell Fleet Solutions, has entered into a strategic partnership to support DHL Express Malaysia’s sustainability journey in reducing emissions

 –Shell Malaysia Trading Sdn Bhd through its business mobility division,

Shell Fleet Solutions recently entered into a strategic partnership to support DHL Express Malaysia’s sustainability journey in reducing emissions across their fleet operations. DHL Express has decided to use Shell Fleet Solutions’ Accelerate to Zero (A2Z) programme for their cause. The programme brings together Shell’s full range of consultancy services and innovative solutions in a tailored programme to help fleet customers chart their decarbonisation course to net-zero emissions.

Porsche Asia Pacific and Shell to Implement EV Charging Network Between Singapore, Kuala Lumpur and Penang

 

Porsche Asia Pacific and Shell have jointly announced the implementation of Southeast Asia’s first cross-border high performance charging (HPC) network with 12 charge points at six Shell stations strategically located along Malaysia’s North-South highway, offering EV drivers the possibility of smooth and convenient travel between Singapore, Kuala Lumpur, and Penang. Six Shell stations in Malaysia will soon offer high performance direct-current chargers capable of charging EVs such as the all-electric Porsche Taycan at up to 180 kW. The new high-performance chargers redefine EV charging with an assurance of speed and range

The partnership essentially demonstrates the commitment between Porsche and Shell to drive the future of electric mobility in Southeast Asia by spearheading connectivity between the two countries, which handle one of the world’s busiest international land border crossings at the Sultan Iskandar Building and Woodlands Checkpoint. Of course, this will happen when borders are open again post pandemic lockdowns and all.

Do read on....and our thoughts about this are at the bottom of this article!

Shell's “Ekstra Kilometer, Ternyata Berbeza”’ Campaign Features the FuelSave 95 Petrol

Shell Malaysia has unveiled their latest brand campaign; “Shell FuelSave 95 Ekstra Kilometer, Ternyata Berbeza”, this is a targeted campaign featuring a refreshed look at its Shell FuelSave 95 proposition. The campaign is anchored on Shell FuelSave 95’s robust capabilities: delivering extra kilometers and partnering customers to make the most out of their everyday journeys. It is in the Malaysian national language - Bahasa Malayu and it definitely targeted at a specific crowd, i.e those who speak and understand the language.

Shell Malaysia X BonusLink 'Ekstra Ganjaran Setiap Hari' is Currently Ongoing

Shell Malaysia and BonusLink recently launched the ‘Ekstra Ganjaran Setiap Hari’ campaign to reward loyal customers with up to 4X BonusLink Points for fuels purchases. The campaign began on 16 November 2020 and will end on 30 April 2021. During this campaign, customers can accumulate BonusLink Points faster than before, based on the principle of tiered rewards where the more purchases a customer makes in a month, the higher the points tier they move up into, and the better the rewards they will receive. Up to 4 times the usual BonusLink points amount.

This campaign is one of the ways Shell Malaysia and also BonusLink is helping out their customers. Shairan Huzani Husain, Managing Director of Shell Malaysia Trading Sdn Bhd and Shell Timur Sdn Bhd said, “Helping customers and communities through the COVID-19 pandemic remains a top priority at Shell. At a time of unprecedented economic uncertainty, we’ve had to rethink our loyalty programme offerings to ensure we continue to stand behind all our customers and provide them the best value."

New Formulation Shell Advance Motorcycle Engine Oils Launched - Benefit Focused For Different Riding Needs

Shell’s recent move to connect the right lubricant product to the right consumer by focusing on key customer benefits has reached its Shell Advance range of motorcycle engine oils. The newly announced Shell Advance Power and Shell Advance Long Ride engine oils will make it easier for bike owners to choose the right lubricant based on their riding styles and needs. Shell has made things easier for their customers- Those that wants 'power' can opt for the one that states so, and those that want protection for longer rides or commutes, can opt for the one branded as 'Long Ride'. Simple and easy for the consumer.

Realisasi Impianmu Bersama Shell - New Intiative to Help SMEs Sell Their Products Through Shell Select Stores Nationwide - So SMEs Start Applying!!!

Shell Malaysia has a new social initiative which encourages aspiring entrepreneurs who operate Small to Medium Entreprises (SMEs) in Malaysia to realise their dreams. The new initiative, called the Realisasi Impianmu Bersama Shell, or Realise Your Dream With Shell when translated, is an initiative designed to help these SMEs expand their reach with an opportunity to sell their products through Shell Select stores. This is part of Shell's continuous efforts in giving back to the society in which their businesses are located at while increasing its product offers in store.

Shell Malaysia Trading Launches the New Shell Helix Power and Shell Helix Protect Engine Oils

Progress never stops in terms of engine oil technology when it comes to Shell. So this time around, Shell Malaysia Trading Sdn Bhd has introduced two new Shell Helix engine oils that puts an emphasis on the benefits to users and less on technical specifications - the Shell Helix Protect and Helix Power.This makes it easier to choose the right engine oil based on one’s driving style and needs. Of course, it is more on the packaging to show some straight-forward literature rather than explaining formulation, engine oil grades and how incredibly fantastic the oil is in as many technological jargon until it sounds impressive. It is impressive, but less is more in this case.

The #OutRideAnything Campaign by Shell Advance - Free Engine Oil and Other Gifts With Purchase

New sales campaign by Shell Advance called the #outrideanything campaign. The Movement Control Order (MCO) over the past few months has impacted the livelihood of many Malaysians, including those who rely on their motorcycles for their daily income. As Malaysians are adjusting towards the new norm with industries opening in the Recovery Movement Control Order (RMCO) period, Shell Malaysia hopes to give bikers and bike mechanics something to look forward to, with its three-pronged #OutrideAnything campaign. There is a chance to take home a bottle of Shell Advance AX7 engine oil, free bandanas (pictured above) with engine oil purchase and also Shell Advance Masterclass for up to 2,000 motorcycle mechanics throughout 2020.

So the #outrideanything campaign is as follows

Shell Malaysia Helps Out Local SMEs During This Ramadan #RamadanWithShell

You can go into the Shell station nearby and buy some local kuih-muih this Ramadan! Shell Malaysia is giving back to the local communities where they operate. The company's latest initiative is #RamadanWithShell where this bit of corporate social responsibility initiative creates opportunities for food and beverage related Small Medium Enterprises (SMEs) by allowing them to sell their delicacies at Shell stations. This nationwide initiative aims to support local and small-time food vendors by providing them an avenue to market their goods during this difficult time and to bring Ramadan local delicacies to customers at our stations. 

SHELL RIMULA Provides Face Masks For Truckers Who Are Still Moving on the Road in their #HEROKAMI Campaign

Shell Malaysia via the Shell Rimula brand, which is Shell's heavy duty engine oil brand for commercial vehicles, has distributed 20,000 face masks to truckers plying routes in Malaysia recently. The initiative salutes the efforts of many hardworking truckers who continue to tirelessly move essential goods across the country even during the Movement Control Order (MCO) period which is in force to control the spread of the COVID-19 coronavirus. 

Shell Malaysia Sends Essential Items to Medical Frontliners at Sungai Buloh and Ipoh Hospitals & Other Help Through Their Stations and Initiative with BonusLink

Shell Malaysia recently showed their support and care for the nation’s frontliners during this fight against COVID-19. Their aid was made through a series of outreach initiatives aimed to lessen the worries and challenges faced by those who are at the front of our fight against this very infectious virus. Essential items such as hand sanitizers, mineral water, food and beverages were among the items contributed and were sent to Hospital Sungai Buloh, Hospital Kuala Lumpur, and Hospital Raja Permaisuri Bainun in Ipoh.

Shell Malaysia's Preventing Measures at Stations to Help Combat the COVID-19 Outbreak

During these times of the Movement Control Order which is currently ongoing till 31st March 2020 (tentatively), Shell Malaysia has stated that they remain committed to ensure the safety and well-being of their customers and their on-site staff at their Shell Stations nationwide. The safety and comfort of all those visiting their stations, and the Shell staff working at their stations are taken care of as best as they can during this period. Currently, Shell has implemented several prevention guidelines at all Shell stations nationwide in order to make these facilites as clean as possible in order to try and help limit any cases of COVID-19 infection. 

Shell Malaysia Rewards Lucky Customers with Child Car Safety Seats

Okay folks.... Shell is giving away a total of 138 child car seats at selected Shell stations to promote child safety on the road. This initiatiave is part of their support toward the nation’s push in enforcing the mandatory use of child car seat. You too can win an exclusive child car seat worth RM507.00 at participating Shell stations in the Kuala Lumpur and Negeri Sembilan region (Klang Valley and surrounding in simple terms). The promotional and CSR contest in currently ongoing from the 17th of February to 12th April 2020.

TOUCH ‘N GO Top-Up Charges Are Now Waived at All 27 Shell Stations Along the North-South Expressway (NSE)

On the 16th of January 2020, Shell Malaysia had announced that 27 Shell Stations along the North-South Expressway (NSE) will not be charging the RM0.50 Touch ‘n Go (TNG)top-up fee. So feel free to top-up your TNG card at those stations as the fee has now been waived. According to Shell Malaysia, this is one way of how the company gives back to their customers and how they can help lessen the burden. 

Shell Malaysia Announces First Four of Many Lucky Winners - 'Nak Ekstra RM20,000?'

Shell Malaysia's ‘Nak Ekstra RM20,000?’ continues to reward fellow Malaysians until 9 February 2020. This is a weekly campaign by the energy provider brand which is aimed at helping out Shell customers from all walks of life where they may get rewarded only with pumping RM40 worth of Shell fuel. To start off 2020, four Shell customers were announced as the first round of grand prize winners of the campaign.

Happenings: Shell Malaysia Wins Award for its Next Generation Lubricant Solutions at the First Ever Malaysia Technology Excellence Awards

The Shell Malaysia team with Singapore Business Review Editor-in-Chief Tim Charlton (3rd from right) at the 2019 Malaysia Technology Excellence Awards presentation ceremony.

Shell Malaysia Trading Sdn Bhd has won an award in the Digital - Energy Category at the inaugural Malaysia Technology Excellence Awards 2019. The energy producing company was awarded the recognition for introducing next-generation lubricant solutions for its business-to-business (B2B) customers that incorporated artificial intelligence (AI), mobile applications and wearable technology. This Technology Excellence Awards event was organised by Charlton Media Group of Singapore 

Shell Malaysia Does A Whole Lot As Title Sponsor of the Malaysian MotoGP - 10 Years as Title Sponsor and Still Enthralling Visitors to the Shell Hillstand and Other Activities

Having Shell Malaysia as the title sponsor of the Malaysian Motorcycle Grand Prix (MotoGP) for the tenth year running is a blessing. The energy providing company have over the years improved their participation and this year, they have enhanced the Shell Hillstand features so that local motorsport enthusiasts can experience the MotoGP to an even high level of excitement.

Ten Motorcycle Mechanics Receive Awards from Ducati MotoGP Rider Andrea Dovizioso at a Special Meet the Fans Session Organised by MotoGP Sponsors Shell Malaysia

The Malaysian MotoGP weekend is underway and the activities regarding motorcycles are many. Yesterday,  Ten lucky motorcycle mechanics were presented awards by Ducati MotoGP motorcycle racer Andrea Dovizioso and Shell Malaysia Trading Sdn Bhd Managing Director Shairan Huzani Husain at an exclusive meet-the-fans session organised by Shell Malaysia ahead of the 2019 Shell Malaysia Motorcycle Grand Prix this weekend. Many braved the traffic to make it to the event which was attended by Grab bike riders and a few motorcycle clubs, notably the Desmo Owners Club Malaysia. Aside from that, local celebrity Fattah Amin who is also a Shell Advance brand ambassador for Malaysia attended the event.