Shell’s recent move to connect the right lubricant product to the right consumer by focusing on key customer benefits has reached its Shell Advance range of motorcycle engine oils. The newly announced Shell Advance Power and Shell Advance Long Ride engine oils will make it easier for bike owners to choose the right lubricant based on their riding styles and needs. Shell has made things easier for their customers- Those that wants 'power' can opt for the one that states so, and those that want protection for longer rides or commutes, can opt for the one branded as 'Long Ride'. Simple and easy for the consumer.
But aside from this simple change in the labeling, Shell have also stated that they are also the most affordable, premium-branded fully synthetic motorcycle engine oils in the Malaysian market and are specially designed for 4-stroke motorcycles. So it isn't just a paper exercise, but some actual chemical engineering has also been done here. And the new range of products suit both large bikes as well as the basic underbone offerings also.
“At Shell, we have always been at the forefront of lubricant technology innovation. With the new Shell Advance Power and Shell Advance Long Ride, we want bike owners to be empowered to choose the right lubricant by simplifying the two options based on their needs,” said Nyon Kam Yew, Shell Lubricants General Manager for Malaysia and Singapore.
This is something easy for the Malaysian consumer. Many consumers actually don't understand technical mumbo jumbo so making things easier is always a good thing. Of course, in this day and age, people are so busy to actually study even things like labels. It does make sense to do this small change.
Product Description
The new Shell Advance Power (RRP: RM55 per 1-litre pack) is specially formulated for bikers who enjoy power and acceleration. It is engineered to maximise your bike’s performance as well as to preserve the bike’s highest power output by resisting the onset of oxidation and formation of deposits. As a result, bikes lubricated with Shell Advance Power demonstrate no power loss even after 20,000km[1].
The new Shell Advance Long Ride (RRP: RM50 per 1-litre pack) caters to bikers who want a peace of mind by having trouble-free engines. Suitable for city rides or long-distance travels, its robust, low evaporation formulation is developed for maximum heat endurance and reduced oil consumption for rides of up to 6,000 kilometres[2].
Both products featuring Shell’s proprietary PurePlus Technology, a 99.5% pure base oil made from natural gas, had also demonstrated better cold start and high temperature performance and piston cleanliness compared to ester-based engine oils[3].
If you'd like to know more about the new Shell Advance Power 15W-50 and Shell Advance Long Ride 10W-40, head over to www.shell.com.my/
[1] Based on an actual 20,000km field trial in India where the fleet power output, filled with Shell Advance Power, was measured on a chassis dynamometer at predetermined intervals. There was no power loss as per the data analysis
2 Based on the ASTM D5800 NOACK oil volatility test and compared against API SN limit and Pressurised Differential Scanning Calorimeter (PDSC, ASTM D6186) oxidation test Claims based on field trial results and/or lab-based data
3 Claims based on field trial results and/or lab-based data
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